The Factors Driving AI Visibility
Discover how AI is reshaping local discovery and what your brand can do to stay visible when there’s no “page two.”
How we measured AI visibility across 3,000 brands
SOCi analyzed 350,000 business locations across 3.2 million AI queries on ChatGPT, Gemini, and Perplexity to understand what drives brand visibility in AI-generated results.
The study measured three key factors:
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Downloadable AI Report
With AI, web visibility is winner-takes-all.
Be the result.
AI is fundamentally changing how consumers find and choose businesses. Instead of pages of links, AI tools like ChatGPT, Gemini, and Perplexity deliver single, synthesized answers.
With over 53% of U.S. consumers now using generative AI tools and AI-driven search projected to surpass traditional search by 2028, visibility in AI ecosystems has become the new marketing battleground.
AI Presence: How often brands are recommended by AI tools.
AI Accuracy: Whether business details (hours, address, phone, etc.) are correct.
AI Sentiment: How consumer ratings influence AI recommendations
