CUSTOMER STORY
63%
23%
more engagements from posts optimized by SOCi Genius Social Agent
increase in map impressions year over year with SOCi Genius Search Agent
Challenge
Anchor Pacifica faced significant challenges in managing digital and localized marketing with a lean team. Lack of a centralized dashboard made it difficult to track ads, understand performance on Google and Meta, and generally assess the impact of marketing. Managing SEO and online reputation, and manually posting for each location consumed excessive time and effort, creating a pressing need for better organization, efficiency, and a structured approach to marketing efforts.
- Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
SOCi has been a lifesaver. The Genius Agents are like my own digital workforce. Without them, I would not be as efficient. I don’t want a bunch of different vendors or dashboards. Having one platform relieves stress and streamlines everything into one place. Natively posting for each location and manual reporting was too taxing. Now we have reporting accuracy and increased performance. I can’t imagine managing our marketing efforts without SOCi.
Kelli Turner, Marketing Director at Anchor Pacifica
Solution
- Genius Reputation Agent provided a centralized dashboard to monitor and respond to online reviews efficiently. AI-generated responses reduced workload, while allowing customization to fit specific situations and audiences.
- “We have increased engagement and reviews, providing better visibility, which leads to more leases and eyes on our company now,” said Kelli.
- “We have increased engagement and reviews, providing better visibility, which leads to more leases and eyes on our company now,” said Kelli.
- Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
- Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
Anchor Pacifica has revolutionized its digital marketing strategy with SOCi Genius Agents, improving efficiency, engagement, and online reputation management. The all-in-one dashboard and Genius Agents have allowed a one-person team to operate at an enterprise level, proving SOCi to be an invaluable asset in their marketing efforts, leading to an over 100% increase in reviews, increased social engagements, and over eight hours of employee time saved per week.
Meet the Customer
Kelli Turner is the Marketing Director at Anchor Pacifica, a property management company that has been in business since 1984. With her expertise she oversees marketing, advertising, reputation management, and social media for the company’s many residential properties, mini storage properties, and corporate headquarters. Anchor Pacifica manages elite communities across California and prides itself on exceptional customer service and well-maintained properties, ensuring residents find the perfect place to call home.
Meet the
Visionary
Meet the Customer
Summary
Summary
Kelli Turner
Marketing Director
Results & Impact
Increased Visibility with Search Agent
- 23% increase in map impressions year over year with Search Agent
- 10% increase in website clicks year over year
- 15% increase in search impressions year over year
Time Savings and Operational Efficiency: Amplified Social Reach
- SOCi saved 8-10 hours per week, allowing the team to focus on higher-level tasks like managing the website, meeting with vendors, and enhancing advertising strategies.
- Improved reporting accuracy, providing clear metrics for upper management to assess marketing effectiveness.
Improved Reputation Management
- 110% increase in responded reviews year over year
- Two week reduction in average review response time
- Increased review engagement, leading to greater visibility and more leasing opportunities.
Enhanced Social Engagement
- 63% more engagements from posts optimized by Social Agent.
- 17% increase in impressions, enhancing brand visibility.
- Local teams noticed higher engagement in social media and open houses, driving resident interactions.
Anchor Pacifica’s results with SOCi Genius Agents are tangible, with locations seeing increases in foot traffic, as well as increased Google visibility, website visits, and resident engagement.
From Fragmented to Focused: The Power of Consolidation with SOCi Genius Agents
INDUSTRY
LOCATIONS
PRODUCTS
Property
30
Property
Share
Kelli Turner, Marketing Director Anchor Pacifica
increase in responded reviews year over year with SOCi Genius Reviews Agent
110%