The Future of Local Marketing is Here—ReImagine What’s Possible

KEYNOTE

Marketing is facing its biggest reset in decades. Search is breaking. Attention is splintering. AI is rewriting the rules.

In this high-energy, no-BS keynote, marketing visionary Gary Vaynerchuk kicks off ReImagine 2025 with a call to action for brands navigating today’s disruption. Gary will challenge marketers to rethink how they show up in a world defined by speed, authenticity, and constant change.

If you're responsible for growth, visibility, or customer connection at scale, this is where your reset starts. Get more than inspiration; get a blueprint for reinvention.

After the wake-up call comes the way forward.

SOCi founder and CEO Afif Khoury takes the stage to share the company’s bold vision for the future of multi-location marketing. As AI disrupts every corner of consumer engagement, Afif will introduce SOCi’s path to agentic AI: a new kind of digital workforce built to think, act, and adapt locally across every market your brand serves.

This isn’t about tools. It’s about transformation—and a vision for empowering marketers to lead in their markets, not chase them.

Say goodbye to the era of passive software. The era of active intelligence is here.

The rules of consumer engagement have changed, and these leaders are rewriting the playbook in real time. In this powerhouse panel, top marketing minds dig into how Gen Z, AI, and social media are shaking up the B2C landscape.

Find out what it takes to keep up as they unpack:

• What’s really changed in consumer behavior across industries

• The hard lessons and surprising wins fueling smarter strategies

• Why agility, local relevance, and scaled execution are now non-negotiable

Still playing by yesterday’s rules? You’ll be left behind. Revive your pulse by staying relevant and driving results in the age of AI-powered, consumer-led marketing.

What happens when a multi-location brand hands the reins to an intelligent digital workforce?

In this exclusive showcase, marketing leaders from early adopters of SOCi’s Genius Agents reveal how agentic AI streamlined their operations and redefined what their teams could achieve. From scaling content creation and boosting local visibility to transforming customer engagement across hundreds of locations, these brands turned early adoption into a competitive edge.

This isn’t a product demo. It’s a front-row seat to real transformation, driven by intelligent automation, operational bravery, and a bold vision for what’s next. Ready to stop speculating about AI and start leading with it? This is where possibility becomes proof.

BREAKOUT

Session descriptions coming soon!

In a world where AI capabilities double every seven months, marketers face an undeniable truth: success isn’t about who has the most tools — it’s about who has the right approach. The traditional martech stack — bloated, fragmented, and slow to adapt — is holding brands back from fully leveraging AI’s transformative power.

Scott Brinker, dubbed "the godfather of martech" by AdAge and editor and creator of Chiefmartec, will show you how the winners in this new era are not those who simply adopt AI, but those who design for it — embracing agile, composable systems and agentic solutions that empower resource constrained marketing teams do more with less. In this session, we'll explain how to harness change as a tailwind instead of a headwind.

If you’re feeling the pressure to "do AI" while buried in an ever-growing pile of tools that don't talk to each other, this session is your blueprint for breaking free — and building the AI-powered, future-ready marketing engine your brand needs

You’ve heard the vision. Now hear the reality. In this candid panel, marketing leaders from multi-location brands share what it really takes to implement agentic AI using SOCi’s Genius Platform. Whether it’s navigating internal resistance, evolving legacy strategies, or activating local teams, these brands are proving what works and what doesn’t when theory meets execution. If you're serious about making AI real in your marketing org, this is your tactical roadmap: no hype, just hard-won lessons, real results, and the unfiltered truth from the front lines.