Brandon Rhoten

Chief Marketing Officer, GroundTruth

Brandon Rhoten is an innovative and tech-driven Chief Marketing Officer with a track record of building and transforming brands. Known for his work at major U.S. brands, he has a deep expertise in digital and social media strategy, performance marketing, and brand positioning.
Rhoten is currently the Chief Marketing Officer at GroundTruth, an advertising platform that uses real-world behavior to drive real business results like driving foot traffic.
His extensive career includes senior leadership positions such as CMO of Papa John's and Potbelly Sandwich Works, and VP of Marketing at Wendy's, where he pioneered the brand's award-winning "Snarky Social" strategy. Rhoten is a recognized industry leader, named an Ad Age Top Digital Marketer, and has spoken at notable events including SXSW, ANA, and Adweek. His work has been featured in publications such as Fast Company, Ad Age, and The Wall Street Journal.