Kaci McBride

Senior Director, Strategic Consulting at SOCi

Kaci McBride is SOCi's Senior Director Strategic Consulting, managing a team of subject matter experts across SEO, Social Media, and Data Analytics. Having earned her MBA from the University of Pittsburgh and working in the organic marketing industry for 11+ years, she has dedicated her career to advanced problem solving and data storytelling in the name of driving digital success. Kaci's background includes working for brands like American Eagle Outfitters and DICK'S Sporting Goods, while supporting some of the largest brands in the world like AT&T, Walmart, and Disney during her tenure at SOCi. Specializing in organic search, Kaci has guided brands to success via testing, case study development, and ROI building. Her passion for local marketing strategies has helped SOCi innovate and drive success for brands across a multitude of industries.