Kyle Sawai

Chief Marketing Officer, Liberty Tax

Kyle Sawai is a seasoned marketing leader with nearly three decades of experience driving brand and digital strategy across a range of industries. He began his career in the advertising agency world, working with major brands such as The Home Depot, Pulte Group, Metro by T-Mobile, Chick-fil-A, Farm Bureau Financial Services, and Travelocity. Most recently, he served as Chief Marketing Officer at Liberty Tax, Kyle led a full brand transformation — from redefining brand positioning and building persona-driven strategies to launching the company’s first true omnichannel marketing initiative. He oversaw the redesign of the U.S. and Canadian websites and launched a new platform empowering 2,200 franchisees to create localized, brand-compliant campaigns with real-time reporting. What drives him the most is building marketing systems that scale, resonate, and deliver results — always with the customer at the center.