Client discovery hasn't disappeared.
It's Not a Linear Journey Anymore.
91% use reviews to validate decisions.
Validation is Everything
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73% of clients now discover financial institutions on social.
Traditional search traffic has slipped 10% in the last year.
Gen Z hops between 3.6 platforms before they select a financial brand.
Search Traffic is Down 10%
Your future clients are still looking. Just not where you think.
Scroll. Ask. Search. Swipe. Decide.
These are the channels clients are using to find you.
40% prefer video over written reviews.
Visual > Text
3.6 platforms are used to make a decision.
Cross-Channel Discovery
42% use generic search terms. Not brand names.
Brand Loyalty is Fading
It's multiplied.
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