Renters Are Searching.
The renter search journey isn't
what it used to be.
91% use reviews to validate decisions.
Validation is Everything
Renters are forming opinions.
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Scrolling
Counting stars in
Validating on
Search Traffic is Down 10%
Your renters are still looking. Just not where you think.
Boost your leasing strategy by capturing renters where they scroll.
Scroll. Ask. Search. Swipe. Decide.
These are the channels renters are using to find you.
40% prefer video over written reviews.
Visual > Text
3.6 platforms are used to make a decision.
Cross-Channel Discovery
About you. Right now.
The Old Playbook Isn't Broken. It's Irrelevant.
This Isn't:
A funnel-based playbook that worked in 2019
Another 40-page PDF sitting unread in your inbox
A “Future of marketing” hype piece with zero substance
A checklist pretending SEO alone still wins
This Is:
The data behind why fewer people are finding you
Where buying decisions happen (hint: it's not your website)
Why people trust a stranger’s review more than your ad
What to stop doing immediately and what to do instead
Not taking the word of your
TikTok
reviews
website
Today's renters are:
Where are you?
Leases Start With Discovery
Across 3-4 platforms
The modern renter search journey is:
Renters use 3-4 platforms to research.
Multi-Platform
Renters are looking for content they connect with and trust.
Human-Centered
40% prefer video over written reviews.
Visual
Discover the 3 Shifts Changing
How Renters Choose Where to Live
Get the Report
Get the Report