Challenge

With two brands under the NTY Franchise umbrella, Clothes Mentor and Children’s Orchard, and resale franchise locations across the country, the NTY Franchise Company faced a growing challenge: how to empower local store owners to execute professional, consistent, and high-performing marketing without adding complexity or manual workload.

Each location was responsible for its own digital presence, from managing Google listings to posting on social media and responding to customer reviews. This decentralized model led to inconsistent branding, underutilized tools, and missed opportunities in local search. Social content often lacked engagement strategy, review responses were slow or non-existent, and many franchisees simply didn’t have time to manage digital marketing effectively while running a retail operation.

At the corporate level, there was little visibility into local performance, and fragmented marketing execution hindered the company’s ability to scale reputation, visibility, and customer trust across its brands.

• Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
  • “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.  
    

• Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
  

To elevate its localized marketing efforts, NTY Franchise Company implemented SOCi Genius AI to consolidate search optimization, reputation management, and social media publishing across all locations. SOCi gave NTY one centralized platform to manage local marketing, create consistency, unlock visibility, and empower every store, regardless of digital expertise.

Solution

• Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
  • “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.  
    

• Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
  

• Genius Search provided automated keyword insights and optimization recommendations that NTY could implement instantly. It became both a strategic tool and a training resource for onboarding new franchisees and refining local search strategy.

• Genius Reputation helped NTY standardize and personalize review responses across the network. AI-driven reply suggestions and intelligent routing of feedback allowed stores to engage faster and more consistently, while upholding the brand voice.

• Genius Social automated weekly posts and generated fresh, brand-aligned captions using AI. Franchisees who opted in saved hours of manual work, gained access to curated content ideas, and significantly improved social engagement while ensuring on-brand execution.

NTY Franchise Company transformed its decentralized, manual marketing model into a streamlined, data-driven operation with the help of SOCi Genius. Facing inconsistent branding, underutilized tools, and limited local engagement, NTY implemented SOCi to centralize social media, search, and reputation management across its nationwide franchise network. The result was a 95.5% increase in review responses, double-digit gains in search visibility, and time savings of up to two hours per week for franchisees. With over 7,400 Genius Search recommendations implemented, NTY now leverages real-time insights to guide strategy, enhance brand trust, and drive meaningful business outcomes across all locations.

Meet the Customer

NTY (New To You) Franchise Company is a rapidly expanding franchise organization with a stronghold in the resale retail sector. Its portfolio includes Clothes Mentor, a leading women’s designer resale brand with over 115 locations, and Children’s Orchard, a modernized children’s resale concept. Leading NTY’s marketing efforts is Ashley Huebner, a highly accomplished and innovative Director of Marketing with a proven track record in the retail resale industry. Her leadership is characterized by visionary thinking and campaign execution, with a background in advertising and art, she delivers impactful results that resonate with customers and elevate brand performance at scale.

Meet the 

Visionary

Meet the Customer

Summary

Summary

Ashley Huebner

Director of Marketing

Results & Impact

With SOCi Genius, NTY Franchise Company transformed localized marketing into a strategic advantage. By automating key workflows and providing data-driven insights at scale, SOCi helps empower franchisees to succeed locally, while enabling the corporate team to drive performance and brand trust across the board. By centralizing marketing operations, NTY Franchise Company has achieved measurable success across every key performance indicator, from visibility to engagement to efficiency.