Meet the Customer

Rita’s Italian Ice is a fast-growing franchise brand with more than 550 locations nationwide, and innovation has been central to its success. With the leadership of Kent Doyle, Director of Media & Alternate Channels, the brand continues to push what’s possible in multi-location marketing with smart technology. Rita's forward-looking approach to reputation management and AI adoption, most recently activating SOCi Agents, has helped achieve measurable gains in response rates, speed, and efficiency, freeing up time to focus on higher-impact initiatives while supporting franchisees at scale.

Meet the 

Visionary

Meet the Customer

Summary

Kent Doyle

SOCi Agents help franchise and multi-location brands prove real ROI by automating reputation management at scale. Rita’s Italian Ice shares how they used SOCi Agents to achieve a 100% review response rate, cut response times from weeks to days, and reduce effort from hours per week to just minutes a day, all while maintaining brand voice and local relevance across 550+ locations. The result is a scalable, AI-powered digital workforce that gives teams and franchisees valuable time back without adding headcount.

Director of Media and Alternate Channels

Meet the 

Visionary

Meet the Customer

Summary

SOCi Agents help franchise and multi-location brands prove real ROI by automating reputation management at scale. Rita’s Italian Ice shares how they used SOCi Agents to achieve a 100% review response rate, cut response times from weeks to days, and reduce effort from hours per week to just minutes a day, all while maintaining brand voice and local relevance across 550+ locations. The result is a scalable, AI-powered digital workforce that gives teams and franchisees valuable time back without adding headcount.

Summary