CUSTOMER STORY
Challenge
This National Senior Housing Management Company’s marketing team was challenged with using numerous tools and manual processes. The company needed a better way to engage with customers at scale, especially as it continues to grow. Previous platforms, like Birdeye, lacked the governance, ease of use, and reporting capabilities required to manage hundreds of communities. The team also needed to ensure accuracy across critical directories like Google Business Profiles while giving local teams the flexibility to participate in engagement.
- Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.
- Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
We switched to SOCi because we needed an easy-to-use, all-in-one marketing platform that encouraged engagement and gave us a view into our reputation management and reporting capabilities for our communities that we didn’t have with our previous platform.”
-National Senior Housing Management Company Marketing Manager
The switch was seamless, and SOCi’s multi-location expertise aligned with the multi-location oversight the National Senior Housing Management Company needed to scale effectively. The company adopted SOCi Genius AI to centralize localized marketing efforts with:
Solution
- Genius Search Agent: Created a single source of truth for listings, streamlining updates and improving visibility across hundreds of communities.
- Genius Social Agent: Supported scalable social publishing with AI-powered caption writing, corporate oversight, and simplified post approvals.
- Genius Reputation Agent: Enabled the team to manage and respond to community reviews across Google and other directories with AI-assisted responses that were faster and more personalized than templates.
- Genius Social Agent: Supported scalable social publishing with AI-powered caption writing, corporate oversight, and simplified post approvals.
- Genius Reputation Agent: Enabled the team to manage and respond to community reviews across Google and other directories with AI-assisted responses that were faster and more personalized than templates.
Results & Impact
Search & Visibility increases year-over-year on the company’s Google Business Profiles:
- +9% total leads
- +8% website clicks
- +19% requests for directions
- +13% total impressions
- +26% map impressions
- +11% search impressions
Social Engagement
- Quarter-over-quarter, the company has seen Facebook page follows up 4%, engagement increase by 16%, and the company's reach grew 25%
- Year-over-year, Facebook page likes increased 31%, followers by 36.5%, engagement by 130%, and reach by 147%
This National Senior Housing Management Company has seen the following results since moving to SOCi:
Improved Reputation Management
- Review response rate saw a 575% improvement
- Average review response time decreased by 30 days
- Local teams reported stronger, more confident responses with SOCi Genius AI than previous templates.
National Senior Housing Management Company Drives 575% Lift in Review Response and Triple-Digit Social Growth with SOCi Genius
INDUSTRY
LOCATIONS
PRODUCTS
Property
380
Property
Share
-National Senior Housing Management Company Marketing Manager
26%
575%
increase in map impressions
increase in review response rate
By adopting SOCi Genius Agents, this National Senior Housing Management Company unified reviews, search, and social into one scalable platform, achieving faster responses, higher engagement, and stronger search performance. The senior housing team can now balance centralized control with authentic local execution and has dramatically strengthened its reputation management and online visibility, achieving a 575% improvement in review response rates and double-digit increases in Google Maps impressions. Social performance also saw growth, with a 130% boost in engagement and a 147% rise in reach on Facebook.
Meet the
Visionary
Summary
Summary
Meet the Customer
This National Senior Housing Management Company is a long-established leader in senior living, recognized for its commitment to quality care and its culture of integrity and innovation. With decades of experience operating successful communities, the organization continues to evolve its approach to resident engagement and operational excellence. By adopting SOCi Genius Agents, the team unified reviews, search, and social into a single scalable platform, strengthening response times, boosting engagement, and enabling centralized oversight with authentic local execution.
Meet the Customer
increase in Facebook engagement
130%
increase in Facebook engagement
130%
increase in review response rate
increase in map impressions