CUSTOMER STORY
30%
99%
59%
increase in search impressions year over year
increase in engagements across social media channels
Challenge
SunRidge Management Group, overseeing 130 properties with 25,000 units nationwide, sought an AI-powered platform to enhance its small team's digital and localized marketing efforts. The primary challenges included:
- Overburdened onsite managers struggling to balance content creation and social engagement with daily responsibilities.
- Manual, time-intensive online reputation management, requiring review responses with unmanageable reporting.
- Lack of robust reporting capabilities to demonstrate ROI for marketing.
- Lack of localization in social media content, leading to cookie-cutter, non-targeted messaging due to lack of staffing, especially during busy seasons.
SOCi Genius Agents have transformed our marketing and reputation management efforts. They allow us to localize content and drive meaningful engagement, all from a corporate level. It’s like having an extra team member that never needs to take a break. SOCi saves us time, improves retention rates, and helps make our communities stronger. Genius Agents are an essential part of our team, always reliable and incredibly efficient.
Chloe Rundles, Social Media Manager & Marketing Coordinator
To address these challenges, SunRidge Management Group implemented the three core SOCi Genius Agents:
Solution
- Genius Social Agent allowed the corporate team to create localized social media content, ensuring meaningful engagement with residents and prospects. This eliminated the burden on onsite managers, while significantly improving post relevance.
- Genius Search Agent optimized digital marketing efforts by tailoring content for different submarkets, ensuring that messaging was customized based on geographic and demographic insights.
- “With tools like Genius Search Agent and Social Agent, we can now efficiently target specific communities by leveraging localized content. Tasks that previously required hours of manual effort are now streamlined. Genius Agents do the heavy lifting, pulling in relevant local data to create targeted and impactful messaging for each submarket to ensure we’re delivering the right message to the right audience,” said Chloe.
- “With tools like Genius Search Agent and Social Agent, we can now efficiently target specific communities by leveraging localized content. Tasks that previously required hours of manual effort are now streamlined. Genius Agents do the heavy lifting, pulling in relevant local data to create targeted and impactful messaging for each submarket to ensure we’re delivering the right message to the right audience,” said Chloe.
- Genius Reputation Agent automated and streamlined review management, providing personalized responses while reducing manual workload. The Reputation Agent learned from previous interactions to refine future responses, particularly for negative reviews.
By integrating SOCi Genius Agents, SunRidge Management Group successfully revolutionized its marketing and reputation management strategies. The SOCi Platform delivered substantial improvements in engagement, efficiency, and online presence, reinforcing the company’s commitment to resident satisfaction, community building, and authentic content. Today, Genius Agents stand as an invaluable extension of the SunRidge marketing team, ensuring that every community remains active, engaged, and well-represented online.
Meet the Customer
As the Social Media Manager & Marketing Coordinator at SunRidge Management Group, Chloe Rundles plays a pivotal role in managing marketing operations, social media, and promotions, while developing strategic marketing plans tailored to the company’s diverse communities. SunRidge Management Group is a premier property management company dedicated to streamlining operations while maintaining exceptional quality and oversight across multi-family properties with a portfolio of 130 properties and 25,000 units nationwide.
Meet the
Visionary
Meet the Customer
Summary
Summary
Chloe Rundles
Social Media Manager & Marketing Coordinator
Results and Impact
Increased Engagement & Content Localization:
- Community-generated responses fostered stronger resident engagement and enabled corporate-level management of social content, leading to a 59% increase in engagement across networks.
- Posting frequency surged by 17% on Facebook, 361% on Instagram, and 42% on Google My Business year over year.
- Instagram impressions increased 500% due to Genius Social Agent year over year
- Instagram reach increased 300% due to Genius Social Agent year over year
Enhanced Reputation Management & Retention:
- Higher resident retention rates due to genuine, meaningful interactions with a 99% reply rate within 24 hours.
- AI-powered responses are fine-tuned to address negative reviews with thoughtful, empathetic messaging.
- Local team empowerment with pre-written engagement responses and post prompts to make content creation intuitive, even for employees with limited marketing experience.
Increased Visibility, Operational Efficiency & Cost Savings:
- Genius Search Agent increased search impressions 30% year over year
- SOCi Genius Agents function as a "fourth team member," saving the company an entire salary's worth of labor.
30% Increased Google Visibility: SunRidge Management Excels with SOCi Genius Agents
Chloe Rundles, Social Media Manager & Marketing Coordinator
INDUSTRY
LOCATIONS
PRODUCTS
Property Management
130
Property Management
Share
review response rate within 24 hours