Challenge

As The Human Bean expanded nationwide, managing its growing digital presence became increasingly complex. With nearly 700 reviews per month, the team struggled to keep up with responses while maintaining the brand’s fun, customer-focused voice. Building authentic human connections is central to the company’s mission, but without clear policies in place, response times often lagged, risking customer trust. 

Beyond reviews, franchisees faced challenges in maintaining accurate business listings and creating consistent local social engagement. Hours, menus, and seasonal updates had to be manually adjusted across multiple platforms, leading to inefficiencies and errors. At the same time, local operators needed tools to share authentic, on-brand content that resonated with their communities.

Together, these challenges highlighted a critical need: a scalable solution that preserved The Human Bean’s brand voice, ensured accuracy across hundreds of locations, and empowered franchisees to build authentic connections with their local audiences.

• Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
  • “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.  
    

• Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
  

Genius Reviews: AI-powered responses preserve the brand’s fun, customer-first tone while significantly improving review efficiency. Corporate retained oversight, ensuring every review was addressed and using feedback for franchise coaching.

Solution

• Genius Search Agent optimized digital marketing efforts by refining keyword strategies. Frequent Google updates made it difficult for Anchor Pacifica’s team to stay ahead, but Search Agent eliminated the stress by continuously optimizing keywords for improved search visibility.
  • “I had to come up with keywords, and with so many constant Google changes, it’s helpful to have a partner that can gather that information and help me figure out what to do. The Genius Search Agent has helped optimize keywords easily,” noted Kelli.  
    

• Genius Social Agent allowed seamless management of all local social media pages from a single dashboard. The ability to create, optimize, and schedule posts across all properties significantly improved organization and marketing impact.
  

Listings Management: Bulk updates ensure accuracy across platforms and boosted search visibility. “We always want our listings to be 100% accurate. SOCi has become our single source of truth,” said Janie. 

Social Media Management: Franchisees are empowered with a corporate-driven content calendar, localized content libraries, and the company’s innovative internal influencer program. Group scheduling made it easy to maintain consistent posting across all locations. "SOCi makes it easy for every location to run authentic, on-brand social pages. Our franchisees can engage their local communities while staying aligned with the brand and increase social search visibility," said Janie.

With nearly 700 reviews per month and hundreds of local social media pages and listings to maintain, The Human Bean needed a solution to scale its digital presence while preserving its brand voice. By adopting SOCi Genius Reviews, Listings, and Social tools, the company achieved a 98% review response rate, spending 75% less time on reviews. The Human Bean also saw double-digit gains in search visibility, directions, and leads, along with a 270% increase in Instagram social reach and a 94% increase in posts.

Meet the Customer

The Human Bean is a fast-growing coffee franchise with almost 200 locations across the U.S. Known for its fun, customer-focused service, the brand serves local communities with a mission to inspire authentic, human connections with a bean on top. The brand’s values of quality, integrity, community, and experience guide every interaction, from treating franchise partners like family to ensuring every customer is satisfied. Under the leadership of seasoned marketing executive, CMO Janie Page, The Human Bean continues to scale its presence nationwide while staying true to its founding promise: make your day, one drink at a time.

Meet the 

Visionary

Meet the Customer

Summary

Summary

Janie Page

Chief Marketing Officer

Results & Impact

The Human Bean achieved measurable impact across all areas: