What People Have Said About Previous Webinars

Most useful webinar I think I have ever attended. Thank you! @miru #webinar
@twitterusername
I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @miru.
@twitterusername
Excited for another #webinar! @miru always has loads of great info packed into webinars.
@twitterusername

Copyright © 2024

Register Here

Don't Miss an Episode of The SEO Juice

June 2024 - The SEO Juice

Recommended SEO Resources

Blog

Use this comprehensive local SEO checklist to maximize your local search rankings and gain more local visibility.

Read More

The Only Local SEO Checklist You'll Ever Need

July 2024 - The SEO Juice

Session Recap:

  1. End of Infinite Scroll: Google has reverted to pagination in search results, which might reduce impressions for non-first-page results. Keep monitoring your SEO performance to adjust strategies accordingly.

  2. Beyond Traditional SEO: Optimize not only for Google but also for Apple listings and local SEO. Reputation management and local search nuances are crucial for maintaining visibility and trust.

  3. Menu Item Optimization: Specific naming of menu items on Google business profiles can significantly impact search rankings, as demonstrated by a restaurant's improved visibility for "Caesar salad" after renaming it from "kitchen Caesar."


Session Resources:

Blog

Google's announcement of AI Overviews has shaken up the search community. Learn what this new feature means for your brand.

Read More

What AI Search Means for Multi-Location Brands

Guide

A strong local SEO strategy will help you appear at the top of local search results and win more customers.

Read More

Top 10 Things You Should be Doing in Local SEO Now

Session Recap:

  1. Brand Authority and Clicks: Building and maintaining your brand authority is crucial. Represent your brand consistently across the web. Remember, every click is an upvote for your site.
  2. New Google Attributes: Google has introduced new attributes and categories, such as wheelchair accessibility icons and various industry-specific options. These can directly impact your ranking and skyrocket your visibility so make sure to update your Google Business Profile.
  3. Local Search Decision Factors: Different industries have unique decision factors. For physician offices, reputation and images are pivotal, while star rating and menu details are critical for restaurants.


Session Resources:

August 2024 - The SEO Juice

Session Recap:

  1. Understanding Google’s ‘Popular Times’ Feature: A new feature allows users to view the average popular times for businesses. This feature not only benefits customers looking for the best times to visit but also aids businesses in planning and optimizing their operations to meet peak demands and improve customer experience.
  2. Leveraging Posts with Copy for Search Visibility: We learned that when Google lacks specific details about your business type, posting updates with relevant copy can significantly boost your chances of appearing in search results. This strategy ensures that your business remains visible and accessible to potential customers, even in the absence of detailed categorization by Google.
  3. Importance and Optimization of Local Pages: The session emphasized the need for businesses to keep their local pages current and optimized. Accurate, consistent information across listings, relevant keywords, and customer reviews are crucial for better local search visibility. Adding engaging content like images and updates can also boost visibility and attract local customers.


Session Resources:

September 2024 - The SEO Juice

Session Recap:

  1. Social Signals in GBP Ranking: Google is using social signals as ranking factors, making it crucial for SEOs to understand how engagement metrics like shares and comments can boost visibility on Google Business Profiles.
  2. Local Social Strategy for SERP Domination: A keyword-focused local social strategy can improve SERP rankings. SEOs and social marketers should collaborate to create content that matches customer search behavior.
  3. Boosting Visibility for Service Area Businesses: Unique local content on social platforms like Facebook and Instagram can help service area and mobile businesses appear in search results beyond their physical locations.


Session Resources:

Watch Now

Check Out Our Collection of Snackable SEO Clips

October 2024 - The SEO Juice

Session Recap:

  1. Google's Latest Reviews Policy Updates: Learn how Google's new review restrictions could impact your business profile, and what steps you can take to stay on the safe side.
  2. Boost Your Holiday SEO Strategy: Discover essential tactics to prepare your local SEO for the holiday season, from optimizing Google Business Profile posts to updating your local pages.
  3. Customer Choice Optimization: Find out how service hours and other Google Business features can set your business apart in search results and improve conversions.


Session Resources:

November 2024 - The SEO Juice

Session Recap:

  1. Google’s Core Update: With Google’s November update impacting local rankings, we explored what’s working now to keep your SEO on top.
  2. Prescriptive Tips for GBP Reverifications: We shared prescriptive strategies to keep your profile visible as Google increases GBP reverifications, especially for category tweaks.
  3. AI Tools Transforming Local Search: From ChatGPT’s live search to Google Maps innovations, we showed how AI can boost your local SEO and set you apart.


Session Resources:

Find Out

Are you visible online where customers are searching?

January 2025 - The SEO Juice

Session Recap:

  1. New AI Features in GBP: Google’s “Ask Maps About This Place” and AI-generated review summaries enhance user experience and reveal how Google perceives your business. Leverage these tools for better optimization.
  2. 2025 Predictions:

    • Map Impressions Will Outpace Search: As search impressions decline, prioritize Google Maps optimization.

    • New Ranking Factors: Features like menu items, AI-tagged photos, and Google Merchant Center are now critical for local SEO.

    • Search Behavior is Shifting: With a potential TikTok ban, YouTube Shorts is emerging as a key platform for engaging audiences and improving visibility.

  3. Google Removes 5-Star Reviews: A recent study found Google’s efforts to combat fake reviews have resulted in the removal of many legitimate 5-star ratings. SOCi's findings are quite different, though the overall recommendations remain the same.


Session Resources:


February 2025 - The SEO Juice

Session Recap:

  1. A Robocall Businesses Will Want to Answer - Google’s Ask for Me experiment is using AI-powered calls to gather pricing and availability details for auto shops and nail salons—potentially driving more leads.
  2. The Truth About "Disappearing" Google Reviews - A recent bug caused Google to miscount review totals, sparking concerns. Google has confirmed reviews were not actually removed and is working on a fix.
  3. Optimizing for Customer Choice - Ranking high isn’t enough—businesses must also optimize for conversion. Understanding which Google features influence customer decisions is key to winning more business.


Session Resources:

Register Here

Don't Miss an Episode of The SEO Juice

Library

March 2025 - The SEO Juice

Session Recap:

  1. Linking Social Channels Boost Search Visibility – A SOCi study shows that actively linking and maintaining social media channels on your Google Business Profile can improve local search visibility and engagement, highlighting the growing importance of social signals in SEO.
  2. Google Search Keyword Insights to Diagnose Shifts – Google’s keyword insights reveal a decline in branded searches and a rise in non-branded searches, reflecting changing search behavior — especially among younger audiences.
  3. “About This Place” Feature Expands Data Sources – Google is now pulling content from Yelp, Tripadvisor, Reddit, and other forums into the “About This Place” feature, reinforcing the value of third-party content in local search.


Session Resources:

April 2025 - The SEO Juice

Session Resources:

Session Recap:

  1. 2024 Benchmarking Revealed: Map impressions rose 22% while traditional search impressions declined 10%, confirming a shift toward Maps-first behavior across industries.
  2. Getting Started with AI Search: Local landing pages, schema, and content clarity are key. What works for SEO still matters in AI-driven results like Google’s Gemini.
  3. GBP Ownership Impacts Verification: Profiles not “owned” by the brand are more likely to face verification issues. Franchise brands, take note!

May 2025 - The SEO Juice

Session Recap:

  1. ChatGPT Enters Local Search – 10.8% of consumers are now using ChatGPT for local searches, outpacing Tripadvisor and Gemini. ChatGPT pulls from Bing’s web index, using its own ranking logic. Structured data and web content remain critical for visibility.
  2. Social Media Signals Drive Local Rankings – New data shows businesses linking social profiles to GBP saw 9% more impressions and 10% more clicks and calls. GBP is no longer just a listing; treat it like a social channel.
  3. Consumers Moving Faster to Conversion (in some industries) – Search volumes dipped across industries, but leads and clicks stayed strong in property management, insurance, and healthcare, signaling that consumers are skipping research and taking action sooner.


Session Resources:

I just watched The Juice with SOCi, and now I'm going to be all up in your face! It was AWESOME!"

- Dawn Norton from Express Pros

"

Register For The Series

June 2025 - The SEO Juice

Session Recap:

  1. SEO Trends Then vs. Now – We're celebrating one year of The Juice and revisiting the topics that stood the test of time, like brand authority, declining local pack visibility, and the growing influence of clicks across channels. What worked in 2024 still matters, but where and how you show up is shifting.
  2. What Customers Actually Care About – From proximity and price to photos and familiarity, we broke down top decision factors. Whether it’s self-storage or a new doctor, customer choice is rooted in what’s visible, convenient, and trusted.
  3. What’s Really Driving Your Traffic? – We broke down the difference between brand-driven and non-brand traffic, highlighting when SEO plays a role and when it doesn’t.


Session Resources:

Session Recap:

  1. Social Posts Are Search Results Now – Instagram and TikTok content is being indexed, summarized, and surfaced in search. TikTok is surfacing reviews from Google Maps. Instagram is testing public content in the SERP. If your social posts don’t explain what you do and where you do it, you’re missing traffic.
  2. Search Everywhere Optimization Is the New SEO – The line between SEO, social, and AI is gone. Local visibility now depends on being the best everywhere, not just on Google. If you’re not showing up in photos, short videos, and reviews across platforms, you’re not showing up at all.
  3. Local Discovery Doesn’t Start in the Pack Anymore – Google is giving users more ways to explore. Visual carousels, short videos, AI-curated lists, and local offers are now showing up before the map. These placements are pulling from product feeds, social content, photos, and Google Posts, not just your listing. If you’re only optimizing for the Local Pack, you’re missing half the game.

Session Resources:

Episode: August 2025

Episode: July 2025

Session Recap:

  1. GBP Negative Ranking Signals - No matter how well your business's listings and local pages are optimized, these all-too-common factors will limit your visibility in Google search results.
  2. Perplexity Ranking Factors Look Familiar – A new look at Perplexity’s ranking shows traditional SEO still drives results in AI search. Helpfulness, authority, page speed, and structured data still win. No shortcuts—just smart fundamentals.
  3. Social Engagement Tips That Actually Work – We share are the most important signal across every platform. Whether it’s Instagram or LinkedIn, content that earns shares (not just likes) gets rewarded. Don’t post to post. Post to be passed along.

Session Resources:

Episode: September 2025

Recap

Links in Social Media: Where & When to Include - LinkedIn clarified that links in captions don’t hurt reach as long as the post leads with value and the link is supplemental. On Facebook, however, links in captions do limit reach, since the algorithm favors native content. Best practice: share value upfront, and if you need a link, place it in the first comment to maintain high engagement.

Where Customers Are Searching Most: Google vs. Apple Maps - Our latest case study found that while Google drives 8x more impressions, Apple Maps users are 8x more likely to take action, like requesting directions or visiting in person. Apple Maps is becoming a high-intent channel brands can’t ignore.

Hyperlocal Content Wins Big on Social - SOCi confirmed hyperlocal social posts dramatically outperform group-level posts and drive 3X more engagement. 177% higher engagement on Facebook and 98% higher on Instagram. Customers want timely, location-specific updates that feel personal, authentic, and relevant.


Session Resources:

Episode: October 2025

Recap

10 Ways to Show Up in AI Search -  We unpacked the latest AI-powered search trends across platforms like ChatGPT, Gemini, and Perplexity and broke down 10 actionable best practices to help brands boost visibility in AI-driven results.

Holiday Season Planning Starts Now - The holidays are coming fast, and both search and social teams should already be in strategy mode. We explored how to optimize Google Posts and local pages for seasonal visibility, and how to run social campaigns that build awareness, engage audiences, and drive conversions throughout the busy season.

Google’s New Business Link Policy Explained - Google shared new guidance on how it verifies and approves business links. We covered what causes rejections, what qualifies as a valid local page link, and why brands should link directly to location-specific pages.


Session Resources:

Episode: November 2025 (Part 1)

Recap

Reimagine Takeaway: Gary Vee challenged brands to invest in what performs organically. Google and OpenAI echoed that structured data, FAQs, and consistent info will drive visibility as AI agents shape how consumers choose brands.

SEO Wins Don’t Guarantee AI Visibility: New research shows that only 37% of top traditional SEO performers also rank well in AI results. Strong SEO still matters, but AI is rewriting the rules for relevance, authority, and precision.

Fewer Recommendations, Higher Standards: AI results are more selective than Google’s, favoring brands with accurate data and strong reviews. Clean listings and customer sentiment now determine who shows up in AI-driven discovery.

Session Resources:

Episode: November 2025, the Spillover (Part 2)

Recap

In this part-two “spillover” session, we took the conversation further, unpacking what really drives ranking in 2026 and why most “best practice” lists fall short for multi-location brands. The new Local Search Ranking Factors report sparked fresh debate on relevance vs. prominence and why the most-reviewed, most-engaged brands win. From social signals and review responses to AI discovery, this session unpacked how visibility is evolving and where brands should focus next.

Session Resources:

Unfiltered Episode: April Q&A

Recap

In our special, unfiltered AMA episode of SEO Juice, we tackled your most pressing questions about local search head-on. From concrete steps to show up in AI search results, to proactive strategies built around our FACTS Framework, we covered the ground that matters most for making your brand visible in the age of LLMs. 


Session Resources:


I just watched The Juice with SOCi, and now I'm going to be all up in your face! It was AWESOME!"

- Dawn Norton from Express Pros

"

Register For The Series

Episode: December 2025

Recap

In our last session of the year, we explored how social and AI search are colliding with relevance, creative quality, and customer intent as they emerge as the new ranking signals. We walked through Gary Vee’s take on why organic creative drives consideration, and how LLM insights can help you build content that shows up where customers are actually researching. Watch this session for an honest look at where search behavior is headed in 2026.


Session Resources:

Episode: January 2026

Recap

The January episode looked ahead to 2026 and made one thing clear: local search is officially fragmented. The team shared 10 predictions across search and social, including key takeaways like:

  1. Discovery will continue to fragment, shifting away from traditional search
  2. Freshness is becoming a critical factor in how businesses establish relevance
  3. Community and creator partnerships are becoming critical drivers of trust and reach

Watch this session as we recap the biggest trends in social and search from 2025 and forecast the key shifts shaping the landscape in 2026.


Session Resources:

Fresh Pressed Special Episode: February 2026

Recap

In this fresh pressed special episode, we took a deep dive into the findings of SOCi's 2026 Local Visibility Index. We walked through how reviews act as a gating factor in the age of AI, the gap between how brands show up on traditional search versus AI search, and a use case of how the Index can help evaluate local visibility for multi- location brands. Watch this session to learn what the most visible brands are doing and drive more traffic to your locations.


Session Resources:


Episode: March 2026

Recap

The March SEO Juice dove into the importance of multi-location brands adopting a holistic search everywhere’ strategy in the age of AI. As search continues to evolve, we are introducing the latest optimization framework FACTS (Freshness, Authority, Consistency, Trust, Semantic Relevance). Watch this session to learn about FACTS and how to be part of the conversation everywhere your customers are searching.


Session Resources:


Episode: April 2026

Recap

The April SEO Juice is squeezing every last drop out of local search, because your customers aren't just Googling anymore. From AI tools to TikTok to Instagram, discovery is happening everywhere, and with 1 in 3 mobile local results now paid placements, organic visibility is harder to win than ever. Watch this session to learn how to optimize for the search everywhere journey and ensure your locations show up wherever your customers are searching. 


Session Resources: