The End of the Google-Only Era
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Search Traffic is Down 10%
Your customers are still looking. Just not where you think.
What We're Covering and Why It Matters
Optimizing for a search landscape that no longer exists is costing you relevance and customers.
June 4, 2025 at 1 PM CT (30 min session)
Virtual Session
Google doesn’t own the search journey. Your customers do.
They decide where to search and who to trust based on viral TikToks, Reddit threads, and stranger reviews. Scary? It should be.
Join us to learn why discovery doesn’t start (or end) on Google anymore and how top brands are winning trust by turning attention into paying customers.
Why Your Current Strategy is Broken
What 10% Less Search Traffic Really Means
Discovery no longer belongs to Google. Consumers now control where and how they discover brands.
Where Discovery Happens in 2025
Chaotic journeys shaped by social, AI, and reviews determine where customers place their trust.
How to Rebuild Visibility and Trust
Win customers' attention across the platforms that drive buying decisions.
SOCi's 2025 Consumer Behavior Index (CBI) Report.
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Meet Your Expert Speakers
Kaci McBride
Director of Customer Experience
Kelly Settino
Social Media Enablement Manager
