The New Rules of Renter Search
© 2025 SOCi. All rights reserved.
The Renter Journey Spans 3–4 Platforms
Your renters are still looking. Just not where you think.
What We're Covering and Why It Matters
The average renter hops across multiple platforms to evaluate a community. We’ll break down how to make sure your brand is visible at every step.
On-Demand Recording
Virtual Roundtable
How are today's renters discovering their next home?
Hint: It's not just an ILS search.
Join us for an expert-led virtual roundtable that unpacks the seismic shifts in how renters search, evaluate, and decide—based on exclusive insights from SOCi’s latest report: The New Rules of Renter Search.
How renters really research
The power of authenticity
From UGC and short-form video to real-time review response, discover the new playbook for building renter trust.
Why “just Google it” is over
Learn how AI tools, TikTok, Instagram, and review platforms are dominating the search process.
Generational shifts in behavior
With nearly 50% of renters under 40, understanding Gen Z and Millennial expectations isn’t optional—it’s critical.
SOCi's 2025 Consumer Behavior Index (CBI) Report.
Data and insights powered by
Meet Your Panel of Experts
Sarah Gencarella
VP of Marketing
Olympus Properties
Kelli Turner
Marketing Director
Anchor Pacifica
Spencer Sivey
AVP of Sales,
Property Management
SOCi
Sara Graham
Founder & CEO
Six Dots Consulting
