A Genius Agent is an autonomous AI worker built to manage your local marketing tasks without adding headcount or complexity.

Each AI agent is trained on your brand guidelines and customer data, continuously taking action across every location. Whether it’s publishing Google Posts, responding to reviews, or optimizing listings, Genius Agents execute at scale, with speed, precision, and consistency.

It’s like hiring a high-performing local marketing expert for every single location. Only they’re faster, always on, and never off-brand.

Instead of software you manage, Genius Agents learn your brand and then complete your local marketing work for you, only escalating exceptions for human review based on your guidelines. They scale across all your locations, working around the clock, every day of the week to drive consistent local visibility results.

ISO/IEC 42001 is the first global standard for Responsible AI management, and SOCi is among the first companies to achieve it. This certification validates that our AI systems operate under rigorous governance, transparency, and safety controls — including how data is handled, how models are trained, and how AI decisions are monitored. For customers, it provides independent assurance that SOCi’s Genius Agents are built and managed according to industry-leading standards for ethical, secure, and accountable AI.