SOCi Winter ’26 Release Notes

SOCi’s latest release strengthens the only agentic workforce built for multi-location visibility. New Local Search, Social, and Reputation enhancements give every location smarter insights, unified control, and adaptive execution—so brands boost accuracy, engagement, and compliance while their agents do more of the work automatically.

Genius Social Agent: Social Content That Scales—Automatically

Genius Social Agent executes your social strategy by planning, creating, approving, and publishing on-brand content automatically. Across all locations, Genius Social Agent:

• Creates social content aligned to your brand voice, guidelines, and risk tolerance—without manual creation.
• Automates approvals and posting at scale, removing bottlenecks that slow down brand and local teams.
• Keeps every location consistently active on social, delivering compliant, on-brand execution without added headcount.

For a closer look, watch the “SOCi’s Genius Social Agent” video below:

Search

Listings: Yelp & Bing Listings Insights

Centralizes Yelp and Bing discovery, views, and action metrics in SOCi to measure local visibility, compare locations, and demonstrate listings ROI.

Listings: Google ‘Preferred’ Links + Apple Quicklinks

Ensure brand-owned links appear first on Google and centrally manage Apple action links to drive direct conversions and keep location pages consistent.

Listings: Sunset Deprecated Listings Networks

We’ve sunsetted a small set of networks: 411.info, Airbnb, YaSabe, Local ID, TownNews. These changes are publisher-driven and impact all listings management partners.

Pages: Allow Managers to Add Pages

Managers can now create and publish new Pages directly within SOCi Pages (no admin or CS support needed) streamlining workflows and keeping local pages up to date.

Pages: Categories and Custom Fields Tabs

New tabs within the Pages Edit view, reducing the need to switch between Listings, Locations, and Pages. This update streamlines workflows, keeps data consistent everywhere, and makes it faster to update key business information.

Social

Social: Genius Social Agent
Genius Social Agent is a brand-trained AI agent that plans, creates, approves, and publishes on-brand social content across every location—without added headcount. Learn more about Genius Social Agent.

Social: Instagram Multi-Format Media Posting
Mix images and videos within the same Instagram carousel post — enabling richer, story-driven content directly within the platform. 

Social Community Calendar: Lock Organic Content
Locks approved Community Calendar posts so locations can schedule confidently without changing brand-approved content.

Social: Campaign Insights Report
A faster way to view campaign performance by bringing tagged and organized content into one unified report.

Reputation

Reviews: Voice of Customer

Voice of Customer groups similar feedback into opinion clusters so you can stop reading every review and start seeing what matters. Every cluster is tied to real customer quotes so you can act with confidence, not assumptions.

Reviews: Healthgrades Reviews

Pull in and respond to Healthgrades reviews directly in SOCi with consistent workflows, templates, and reporting to improve response times and patient trust.

Reviews: A Place for Mom
Capture A Place for Mom reviews in SOCi, group related feedback into themes, and track trends by location to spotlight what matters and where to act.

Reviews: Google Play Store Reviews

Pull Google Play reviews into SOCi with in-platform responding, reporting, and Voice of Customer to speed replies and centralize app feedback.

Reviews: Yardi Post-Tour Trigger

Automate post-tour surveys via email or SMS to capture prospect feedback, coach leasing teams, and improve conversion across communities.

Reviews: Roles for Get Reviews

Add role-based permissions to control who can view, create, and send review requests, protecting brand voice while empowering the right teams.

Reviews: Uber Eats Review Network

A faster way to monitor Uber Eats reviews since SOCi now ingests ratings and feedback into Reviews.

Platform

Shield: Compliance Overview & Supervision Dashboards

See compliance issues across all locations at-a-glance, and simplify supervising individuals by location.

Shield: Suggested LinkedIn Profile Templates

Give employees an easy starting point for compliant LinkedIn profiles without taking away their control.

Shield: Suggested Profile Changes

Enable corporate to suggest edits to LinkedIn profiles, Facebook business pages, and Google Business profiles to improve compliance while tracking activity for audits.

Genius Agents: Redesigned Training Screen

The revamped layout gives customers a clearer, more intuitive way to view and update their Genius Agent instructions.

Take Your Local Visibility to the Next Level

Unlock the impact of our Winter 2026 updates and learn how SOCi drives visibility at every location. Get a personalized demo today!