SOCi and ActiveCampaign Unite to Deliver Real-Time Local Marketing Automation

Empowering franchisors to scale personalized, automated campaigns with real-time, location-level control

SAN DIEGO — June 12, 2025 — SOCi, the leader in AI-powered marketing solutions for multi-location businesses, today announced an integration with ActiveCampaign, an AI-first, end-to-end marketing platform. This integration serves as a building block to a growing strategic partnership which addresses key pain points in franchise and multi-location marketing by combining SOCi’s centralized marketing tools with ActiveCampaign’s advanced automation and personalization capabilities. 

The integration aims to eliminate common friction points faced by franchisors, such as inconsistent branding, inefficient content workflows, and outdated location information across customer communications. With the new integration, updates made to business listings in SOCi are dynamically synchronized across every ActiveCampaign email campaign template via Message Variables, ensuring every location’s details remain accurate and up-to-date across all customer touchpoints. 

“Together, SOCi and ActiveCampaign are streamlining how franchise and multi-location brands manage and scale their marketing efforts,” said Richard Lumsden, Senior Vice President, Business Development at SOCi. “This integration empowers businesses to deliver timely, localized, and brand-consistent communications with ease.”

Key benefits of the integration include:

• Real-Time Business Listing Sync: Franchisees’ location details are automatically updated in ActiveCampaign’s email templates whenever changes are made in SOCi.
• Centralized Brand Control: Franchisors gain visibility and governance over messaging at every level.
• Scalable Automation: Corporate teams can share pre-approved email templates and workflows with all franchisee accounts.
• Localized Personalization: Franchisees can request approval and localize content to create highly targeted, regional communications.
• Advanced Reporting: Location-specific insights into campaign performance help identify top and underperforming locations, enabling data-driven optimization.
• Time-Zone Aware Delivery: Campaigns are intelligently scheduled based on each location’s operating hours, helping boost engagement. Combined with ActiveCampaign’s Predictive Send, messages are delivered at the moment each contact is most likely to open—maximizing reach and response.

“Through our integration with SOCi we’re helping franchisors solve a long-standing challenge: keeping location-level details accurate and communications consistent across hundreds of customer touchpoints,” said Shay Howe, Chief Strategy Officer at ActiveCampaign. “Now, business listing updates made in SOCi instantly flow into ActiveCampaign campaigns—so franchisors can move faster, stay accurate, and deliver the right message at the right time, every time.”

To learn more about how this integration helps franchisors scale campaigns with personalization, register for the SOCi x ActiveCampaign HQ webinar happening on Thursday, July 17, 2025. 

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About SOCi

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at [email protected]. 

About ActiveCampaign

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. Its product for multi-location brands and franchises, ActiveCampaign HQ, helps these businesses deliver consistent experiences at scale with personalized content for local customers.

Above all, ActiveCampaign empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. 

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.