Celebrating Excellence: Meet the 2025 SOCi ReImagine All-Stars and Superstars

At SOCi’s annual ReImagine event, we had the honor of celebrating the brands and individuals shaping the future of multi-location marketing. These leaders don’t just adapt to change—they drive it.

Our ReImagine All-Stars represent the standout innovators, partners, and thought leaders of 2025, while our Superstars take it a step further—setting new standards for excellence, creativity, and impact in their industries.

Let’s meet this year’s honorees.

🧠 Change Agents

Recognizing the transformative innovators embracing AI and new technology to shape the future of marketing.

These are the marketers who see what’s next—and run toward it. Through curiosity, experimentation, and courage, they’re redefining how brands connect with customers in a digital-first, data-powered world.

All-Stars

• Hometeam — Taylor Martin and the Hometeam crew were among the first to adopt SOCi Genius, consistently experimenting and optimizing their use of AI. Their drive to innovate has streamlined workflows and delivered impressive results.
  
• Smoothie King — Tina Hua and her team have made reputation management central to their success and continue to lead the way as early adopters of Genius Agents.
  
• Liberty Tax — Kyle Sawai, Tanya Davis, and their team are redefining what’s possible in local marketing. Their creative AI strategies have transformed the brand’s social presence and empowered franchisees nationwide.
• Culver’s — Liz Haferkorn and the Culvers marketing team have grown alongside SOCi—leveraging Genius Reviews, Search, and Agents to drive expansion and engagement across the brand.

🏆 Superstar: Jersey Mike’s

Kelly and her team are true Change Agents—embracing innovation across 3,000+ locations. Their early adoption of AI and forward-thinking strategy continue to shape what’s next in scaled, data-driven marketing.

📍 Local Legends

Celebrating the creative, consistent, and collaborative marketers who turn strategy into results—location by location.

Nominated by SOCi’s account teams, these honorees exemplify partnership, execution, and passion for empowering their local teams.

All-Stars

• Ace Hardware — Jeff Gooding, Kim Lefko, and their team exemplify partnership at every level, from visionary leadership to local activation.
  
• Klingbeil — Megan Stephens, Brian Jackson, and their team have transformed their local marketing presence with creativity, focus, and collaboration.
  
• IHG Hotels & Resorts — Sean Brevick and his team at IHG have elevated guest engagement through data-driven excellence in reputation management.
• Express Employment Professionals — Rachel, Sonja and their team have built a people-first marketing program that empowers franchisees and amplifies local impact.

🏆 Superstar: Carquest

Veronica and her team began transforming their marketing strategy in 2021, evolving year after year into one of the most advanced localized marketing programs in their industry. Today, they’re pioneering AI-powered connections that help their independent network engage customers more effectively than ever.

🌟 Industry Influencers

Recognizing the changemakers whose leadership and voices inspire progress across the industry.

These thought leaders don’t just participate in the conversation—they shape it. By sharing insights and lifting others up, they’re driving the next wave of innovation in local marketing.

All-Stars

• Janie Page, The Human Bean — A dynamic, authentic leader who inspires through her vision, voice, and commitment to excellence.
  
• Kent Doyle, Rita’s Italian Ice — A creative and consistent force in local marketing, admired for his curiosity and thought leadership.
  
• Valerie Stover, Affordable Care — A forward-thinking leader who embraces innovation and empowers others to explore new ideas.
• David Pizzolato, Good Neighbor Pharmacy — A community-driven leader whose generosity and passion have elevated local marketing excellence.

🏆 Superstar: Ashley Huebner, NTY

Ashley has become a true force in the multi-location marketing world. Through her leadership at NTY, she’s united previously disconnected locations and reignited momentum across the brand. Always eager to share insights and champion others, Ashley embodies what it means to be an industry influencer.

💫 Looking Ahead

The ReImagine All-Stars and Superstars represent the very best of our community—leaders who are embracing technology, empowering local teams, and driving marketing innovation at scale.

To every nominee and winner: thank you for inspiring what’s next in localized marketing. The future is brighter because of your creativity, collaboration, and courage to lead change.