Local Memo: Google Search Console Drops Page Experience Report, Adds Recommendations
How Your Brand’s Social Presence Impacts SEO
A strong social media presence can lead to greater brand visibility, brand recognition, and brand authority. While these factors don’t directly impact SEO in the same way as keywords do, they can still help your business’ website rise to the top of the search results page (SERP).
When examining the relationship between social media and SEO, it’s important to recognize that “social media signals” are the key factors that impact SEO. Social media signals include likes, reviews, shares, and links to your website content that are posted on various social media sites. To Google, these signals are indicators that a business is relevant and recognized.
According to a research report created by SOCi and The Local Search Association, Facebook had at least some influence on 52 percent of all retail purchases. We also know that Facebook Business Pages have at least some influence on SEO rankings. Here are the ways in which Facebook and other social media pages can positively impact your business’ SEO ranking.