Generative Engine Optimization (GEO): Mastering AI-Driven Search in 2025
Meet SOCi’s Genius Agents: Your Digital Workforce for Local Marketing Has Arrived
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Try asking your CEO to greenlight a few hundred job reqs so you can hire a local marketer for every location. You already know the answer, but it can feel like that’s what it would take to finally get ahead of all the SEO updates you haven’t had time to make, the online reviews you forgot to reply to, and those social posts you never localized. How can you keep hundreds of locations visible and engaging?
From day one, SOCi has focused on solving the core marketing problem facing multi-location businesses: scaling local marketing without adding headcount. Genius Agents are the answer.
SOCi’s Genius Agents are the first digital workforce built to actually do local marketing for you. As a digital extension of your team, they work every hour of every day completing entire local marketing workflows across local search, social media, and reputation management.
With Genius Agents on your team, you can do the work of 1,000 local marketers.
Genius Agents Do the Local Marketing Work for You
After shelving your hiring ambitions, you might have considered buying another specialized marketing tool to toss on the stack. If so, instead of increased effectiveness, you probably ended up with one more login to forget and an even more bloated tech budget. Genius Agents are fundamentally different from single-purpose tools.
When a Genius Agent clocks in for the first time, it creates a dedicated version of itself for each of your locations. From there, the agents go through onboarding, exploring your digital networks and channels to become local brand experts. Genius Agents also learn what decisions they can make on their own and when they need to check with a human first.
Three traits make Genius Agents particularly powerful:
1) Independent Problem-Solvers – Genius Agents handle complex, repetitive local marketing workflows on their own, clearing to-do lists that once felt unmanageable.
2) 24/7 Local Marketers – Genius Agents work around the clock to keep your brand active, responsive, and consistent, scaling across all of your locations.
3) Continuous Learners – Genius Agents are always improving by adapting to feedback, learning from new data, and evolving with business needs and customer expectations.
A Genius Agent for Each Core Local Marketing Role
To align with how local marketing gets done, SOCi offers three Genius Agents that are each experts in their assigned domain:
Analyzes market trends and digital signals to power a local SEO strategy by making high-impact optimizations to listings and local pages across all locations and publishing localized Google Posts.
- Real-World Impact: Within 30 days, Genius Search Agent boosted the Google search rank for Kumon Learning Centers, the world’s largest after-school enrichment program, by an average of six positions.
Learns from customer signals and digital platform trends to plan, publish, and manage social media across all locations by populating content calendars and crafting personalized replies to comments and messages.
- Real-World Impact: Genius Social Agent cut the engagement response time for a leading hotel management group from an average of 10.5 days to under 24 hours–a 90% reduction!
Captures customer reviews from all major online platforms and generates personalized, brand-approved responses while sending only sensitive cases to a human for review based on your guidelines.
- Real-World Impact: Genius Reputation Agent reduced review response times by 55% and cleared a backlog of over 107,000 historical reviews within weeks for national chain Southern Rock Restaurant.
Genius Agents Collaborate to Amplify Marketing Impact
When Genius Agents work together, their individual impact compounds, unlocking even greater business value.
Example of how Genius Agents can work together to optimize local marketing:
- Genius Reputation Agent spots a spike in five-star reviews for Tremendous Subs’ East Miami location. It identifies that most of the reviews mention a newly added Cuban sandwich and shares that insight with Genius Social Agent and Genius Search Agent.
- Genius Social Agent acts on the trend by posting about Cuban sandwiches across all of Tremendous Subs’ Florida locations. Engagement climbs, and foot traffic increases.
- At the same time, Genius Search Agent updates all the local listings for those Florida locations to highlight “Cuban sandwich.” New customers discover the restaurant, and both driving direction requests and weekly revenue increase.
Now picture this type of Genius Agent collaboration happening hundreds of times a day across thousands of locations, without any extra effort from your team.
It’s Time to Put Genius Agents to Work
You know what it takes to stay competitive in local marketing. The work and customer expectations keep growing, but your teams don’t. And purchasing more single-purpose software tools isn’t cutting it anymore.
Built specifically for local marketers, SOCi’s Genius Agents follow your directions and guidelines to actually do the work for you across local search, social media, and reputation management–no matter how many locations you expand to.
Ready to meet your new 24/7 local marketing team? Let’s talk!
