Generative Engine Optimization (GEO): Mastering AI-Driven Search in 2025
Introducing SOCi’s Genius Agents: The First AI Agents Built for Multi-Location Businesses
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Businesses with hundreds, or even thousands, of locations are no strangers to balancing the need to localize search, social, and reputation strategies with the reality of resources available today. Automating local marketing at scale felt impossible–until now.
In an era where AI is rapidly redefining what’s possible, AI Agents help you accomplish more than ever by working autonomously, 24/7 as a digital extension of your team. (If you’re unfamiliar with agents, read our intro to AI agents.)
As the leader in local marketing, SOCi purpose-built the first-ever set of AI agents designed to do the work of 1,000 local marketers.
Let’s take a closer look at SOCi’s Genius Agents.
What Are Genius Agents?
Genius Agents are the first AI agents built specifically for multi-location businesses. They are a seamless, digital extension of your team. Every hour of every day, they work to complete complex local marketing workflows and accomplish their assigned goals.
Just like you onboard new team members, Genius Agents learn to master your brand’s voice, style, and preferences. They learn from consolidated data across your networks, channels, and locations. You also define their responsibilities, objectives, resources they can use, and when they need to check in with you before moving forward.
Genius Agents offer powerful benefits:
- Independent Problem-Solvers: Genius Agents handle complex and repetitive local marketing workflows on their own, so you finally have time to focus on innovation and strategic priorities.
- Continuous Learners: Genius Agents are always improving by adapting to new data and feedback, and evolving with business needs, customer expectations, and market conditions.
- 24/7 Marketers: Genius Agents work around the clock, keeping your brand active and responsive, and helping you reach levels of productivity you could only dream about before.
What Genius Agents does SOCi offer?
SOCi offers three Genius Agents, each simplifying and scaling local marketing across all your locations while transforming disconnected tasks into unified, impactful strategies.
- Transforms listings management into an advanced local search strategy.
- By constantly analyzing data, network changes, and trends across all customer touchpoints and markets, this agent recommends proven SEO and listing improvements that you can review and approve in bulk with a single click.
- Elevates and automates local social strategies.
- By analyzing all customer interactions and local markets in real-time, this agent fills in social media content calendars with localized assets and generates personalized responses to every social media engagement for approval.
- Optimizes how multi-location businesses manage their online reputations.
- This agent continuously monitors online reviews and gathers them into a single inbox. Then, based on the latest local data and trends, it generates personalized responses to every review for approval.
As impressive as these Genius Agents are on their own, they are even more powerful when working together. The SOCi platform unites data and insights across channels, networks, and locations to transform local marketing. By automating complex workflows across search, social, and reputation strategies, SOCi simplifies what once felt impossible.
Picture your Genius Agent dream team, where your Social Agent continuously looks for positive trends in your reviews to create content. Your Reputation Agent uses your listings data and brand guidelines to create personalized responses. And your Search Agent scours social engagements to understand changing search volumes.
Up-Skilling Genius Agents to Accomplish New Objectives
Your business evolves, and so should your team. Like any top-performing employee, Genius Agents can learn new skills to meet your changing business needs. On day one, or any time after you hire a Genius Agent, you have the option to turn on one or more of their specialized skills.
Need your Genius Reputation Agent to learn how to do review solicitation? They are ready when you are.
Need your Genius Social Agent to start boosting posts based on engagement and performance? They can start as soon as you give them the green light.
Need your Genius Search Agent to optimize hundreds of your local pages? They will learn the new skill and get to work.
The Biggest Business Impacts of Genius Agents
SOCi built our first-of-their-kind Genius Agents specifically to solve the biggest challenges facing multi-location businesses.
Enhanced Local Visibility: Genius Agents enhance local SEO and manage listings using up-to-date data and local insights, maximizing your chances of showing up in customer searches.
- Real-World Impact: Kumon Learning Centers, the world’s largest after-school enrichment program, used Genius Search Agent to boost its Google search rank by an average of six positions in 30 days.
Increased Customer Engagement: Genius Agents track and respond to all social media interactions and online reviews, strengthening customer trust and loyalty in every market you serve.
- Real-World Impact: Using Genius Social Agent, a leading hotel management group cut its engagement response time from an average of 10.5 days to under 24 hours–a 90% reduction.
Cost Efficiency: Genius Agents streamline complex workflows that once required multiple tools and experts, achieving superior results in less time and with less effort and fewer resources.
- Real-World Impact: A national restaurant chain used Genius Reputation Agent to reduce review response times by 55% and respond to a backlog of over 107,000 historical reviews within weeks.
With Genius Agents acting as your digital workforce, it’s finally possible to dramatically scale your efforts without sacrificing quality, consistency, or oversight.
Choose the Level of AI That’s Right for You
Every multi-location business has unique goals and needs, which is why the SOCi platform offers two different levels of AI. Both are purpose-built for local marketing, designed to help your team achieve more—on your terms.
For Always-On Automation
SOCi’s Genius Agents are like digital employees, working independently 24/7 to handle complex local marketing workflows. From optimizing search visibility to managing online reviews and creating personalized social media responses, our agents deliver efficiency, personalization, and scale without requiring constant oversight.
For On-Demand Assistance
If you’re looking for flexible support rather than full autonomy, you can call on Genius to help, whenever you need it–like a copilot. Available within each of our products, you can ask Genius to assist with tedious, time-consuming tasks like rewriting text, creating a one-time social post, or analyzing search trends for a specific location.
With the SOCi platform, you don’t have to compromise. Whether you need always-on support or task-specific assistance, SOCi empowers you to choose the AI solutions that best fit your business.
Ready to find the perfect AI solution to transform your local marketing strategy? You don’t have to navigate AI alone—SOCi’s experts are ready to guide you every step of the way.
