SOCi Fall ‘25 Release Notes

SOCi’s Fall ’25 release brings the future of local marketing automation to life. With the launch of Genius Agents and new enhancements across Listings, Reputation, Surveys, and Social, multi-location brands can scale their marketing faster, smarter, and more consistently—without added headcount. From SEO gains to automated reputation management, this release is built to deliver results where it matters most: locally.

Meet SOCi Genius Agents: Your New Digital Workforce for Local Marketing!

SOCi Genius Agents are the first brand‑trained digital workforce built to actually do local marketing for you. They don’t just automate– they execute at scale, on brand, and without added headcount. Search Agent and Genius Reputation Agent are now live!

Every hour of every day, across all of your locations, Genius Agents work to:

• Keep all your listings optimized for discoverability
• Deliver timely, on-brand responses to every review
• Flag only what needs human approval and handle the rest

For a closer look, check out: Meet SOCi Genius Agents or watch “What Is An AI Agent?” below:

Search

Genius Search Agent: Executes Your Local Search Strategy–Automatically

Genius Search Agent drives local SEO by analyzing signals, optimizing listings and pages, and publishing localized Google Posts. Across all locations, Genius Search Agent:

• Actively maintains accurate listings and fresh Google Posts, without log-ins, approvals, or constant oversight.
• Powers thousands of impactful SEO improvements and listing updates monthly, escalating to your team as needed.
• Publishes optimizations and Google Posts automatically, boosting discovery and sales while decreasing your workload.

Google Services

Easily add, edit, or bulk manage services across all locations to improve visibility for high-intent “near me” searches. With consistency across profiles, your brand becomes the clear choice in local results.

Apple Action Link Mapping

Automatically map Google Place Page URLs to Apple Action buttons like “Book Now” or “Call,” driving more conversions with no manual setup.

Duplicate Detection Tool

Weekly auto-scans flag duplicate listings the moment they appear, so your team can remove them quickly, protect SEO rankings, and prevent customer confusion.

GeoRank & Rankings – Time of Crawl

Schedule ranking checks at peak hours to get truer insights into when your business is winning (or losing) search traffic. Tailor your strategy with data that reflects real-world competition.

Want to see it live? Book a demo to explore how SOCi Listings can save your team time and reduce busywork.

Dynamic Text

Build localized content faster with a cleaner dropdown, built-in transformers, and broader support for categories, attributes, and inherited fields.

Smart Groups with Asset Fields

Organize and deploy campaigns more intelligently by building Smart Groups with both Listings fields and Local Pages asset data.

Reputation

Genius Reputation Agent: Protects Every Location’s Reputation Automatically

Genius Reputation Agent replies to all reviews across platforms in your voice, escalating only sensitive cases to humans. Across all locations, Genius Reputation Agent:

• Independently captures and responds to online reviews on all key channels, protecting star ratings and strengthening local search visibility.
• Delivers thousands of timely, personalized, and on-brand responses each month, so your team only has to review sensitive cases.
• Turns tailored, brand-consistent responses into stronger star ratings and more foot traffic, without the need to hire more people.

Survey Reminders

Automate friendly follow-ups via email or SMS to increase survey response rates. Flexible scheduling and human-like messaging ensure higher completion without spammy repetition.

Survey Automated Reporting

Set-and-forget reporting delivers consistent, location-level insights straight to your inbox. Easily see what’s working, where to coach, and how feedback trends evolve over time.

Reviews: Healthcare Networks

Monitor and respond to reviews from WebMD, Vitals, and RateMDs directly in SOCi. Apply approval workflows, templates, and responses just as you do across other networks.

Social

Custom Message Per Network

Publish one campaign while automatically tailoring copy for each social channel. Stay compliant, resonate with each audience, and scale your social without duplicating work.

Meta First Comments

Schedule your first comment to go live with your Meta post to keep captions clean while still adding hashtags, links, or CTAs to maximize reach and engagement.

See the latest releases & updates in action

See the latest releases & updates in action. Discover how our Fall 2025 updates can streamline your operations and boost your brand’s performance. Get a demo today!