Social Media is Changing – Don’t Let Your Multi-Location Business Miss Out
Social Media is Changing - Don't Let Your Multi-Location Business Miss Out
Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent social media changes, but SOCi is here to keep you informed. We'll look at why Facebook and Instagram are crucial for your multi-location business and break down some of the most recent platform updates within this blog. While we're focusing on Facebook and Instagram in this blog, your business needs to consider other social channels depending on where your target audience spends their time.Facebook and Instagram Remain the Top Social Platforms
One of our most recent Local Memo blogs broke down a recent GWI report which found that Facebook and Instagram remain the top social media platforms. More specifically, Facebook is the most popular platform across all age demographics in the U.S. except Gen Z, where Instagram takes the top position. If your multi-location business doesn't have a presence on these platforms, you could be missing out. While a presence on these platforms is critical, it's also important to emphasize the importance of localization across your local search and social efforts. Your multi-location business should have individual pages for each location when it comes to Facebook. Data has found that localized content performs 12x better than content that is not considered localized, emphasizing the need for a local social strategy on Facebook. If your multi-location business is struggling to develop a local social plan, our Localized Social Content Guide can help.Social Commerce Has Become a Significant Force
While a solid local social strategy is a must, it's also important to remember that social media can be used as a sales tool. The Influencer Marketing Factory released a new report highlighting that social commerce has significantly grown, with 82 percent of the 1,000 survey respondents reporting that they've purchased something on their phone that they discovered through social media. It's also worth noting that 40 percent of survey respondents preferred shopping online over shopping in stores. In today's digital-first world, your multi-location business's local social channels must be optimized for social selling. If you're interested in learning more about shoppable social and how your business can incorporate it into your localized marketing efforts, our blog on the topic goes more in-depth.Recent Facebook Platform Updates
Now that we've covered why a presence on local social is a must for your multi-location business, let's look at some of the most recent updates and how they can impact your marketing efforts.-
Facebook Introduces Comment Moderation and Live Chat
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Facebook Reels for iOS and Android Expand Globally
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Facebook Introduces a Safer Shopping Experience
Recent Instagram Platform Updates
Like Facebook, let's cover the most recent updates on Instagram and how they can impact your business's localized marketing efforts. Ninety percent of people on Instagram follow a company, so it's critical to stay on top of the latest trends.-
Instagram Releases "Your Activity" Feature
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Instagram Improves Live Scheduling Features
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Instagram Is Testing New Feed Changes