Genius Reputation is a do-it-yourself solution: your team logs in, reviews AI-drafted replies, and decides what to publish. Genius Reputation Agent relies on that same data foundation as Genius Reputation but creates a dedicated, brand-trained Genius Reputation Agent for every single location, so each location’s reviews are monitored and answered continuously and in context. Instead of spending hours inside dashboards, you simply glance at the high-impact items a Genius Reputation Agent flags for approval. Responses go live the moment feedback appears, keeping every location’s reputation protected and customer experience elevated without waiting on busy staff.

Absolutely, but most brands see faster impact by starting with Genius Reputation Agent on day one. Genius Reputation alone is a powerful solution, yet it still depends on field teams or already-stretched marketers to log in and handle every response. That human bottleneck often slows adoption and limits results. Genius Reputation Agent is the digital workforce your team has always needed–it learns your brand voice, drafts and publishes on-brand replies around the clock, and escalates only the reviews that truly need a human touch. Starting with Genius Reputation Agent means instant momentum, consistent engagement, and measurable gains from the very first week.

Yes: positive, neutral, and negative reviews can all take advantage of this reputation management feature.

In order for Genius to respond SOCi has a default prompt that tells it how we would like it to try to respond. Each account can have its own customizations made via prompt directives to fine tune their responses.

While the auto-response is helpful, it may not always provide a response that you are 100% happy with. Our recommendation is to review the responses before sending to your customers to ensure they match your company’s guidelines and best practices.

When evaluating online reputation software, look for solutions that offer comprehensive review management, AI-powered capabilities, and integration with major review platforms. Prioritize tools that streamline reputation monitoring, provide actionable insights, and support compliance to protect your brand’s integrity.

While the response box will be pre-populated with an AI suggested response, the user still has the option to edit, delete, or alter the response before clicking on the ‘Send Response’ button. Templates are also still available if the best response is one from your libraries.

Genius Reputation gives you full visibility into your online reputation with brand reputation monitoring, competitor tracking, sentiment analysis, and keyword monitoring. You can also track reviews over time, by location, or by review networks. You will also know the response times and rates at a location, individual, group, or account level helping you understand and set benchmarks for your reputation management efforts.

No. Using advanced AI to generate review responses that are original and helpful does not violate Google policies. In fact, templated responses have been around for years and Google has never flagged these as being problematic despite these responses not being completely original to each review.

It is important to keep in mind that advanced AI like SOCi Genius is in a phase of rapid development and future policy decisions are impossible to predict.  If Google policies change in a way that impacts our review response services, we will take quick action to ensure our services comply.

Yes! Genius Reputation is the only reputation management software that proactively generates a review response for you.