How is SOCi Genius Reputation Agent different from Genius Reputation?

Genius Reputation is a DIY tool where your team reviews and publishes AI-drafted responses. Genius Reputation Agent builds on this by assigning a brand-trained agent to each location, ensuring continuous, contextual monitoring and response to reviews. This allows teams to focus only on key approvals while maintaining a strong reputation and customer experience in real time without added workload.

Can I start with SOCi Genius Reputation and upgrade later?

While Genius Reputation is effective, most brands achieve faster results by starting with Genius Reputation Agent from day one. Unlike the manual approach that relies on busy teams, the Agent automates responses in your brand voice, publishing around the clock and escalating only when needed. This leads to immediate momentum, consistent engagement, and measurable improvements from the first week.

Does SOCi Genius Reputation work on all review ratings?

Yes: positive, neutral, and negative reviews can all take advantage of this reputation management feature.

How does SOCi Genius Reputation know how to respond?

In order for Genius to respond SOCi has a default prompt that tells it how we would like it to try to respond. Each account can have its own customizations made via prompt directives to fine tune their responses.

Why doesn't SOCi Genius Reputation auto-respond without me needing to submit the response?

While the auto-response is helpful, it may not always provide a response that you are 100% happy with. Our recommendation is to review the responses before sending to your customers to ensure they match your company's guidelines and best practices.

What should I look for in an online reputation software?

When evaluating online reputation software, look for solutions that offer comprehensive review management, AI-powered capabilities, and integration with major review platforms. Prioritize tools that streamline reputation monitoring, provide actionable insights, and support compliance to protect your brand's integrity.

Can I edit the response provided by SOCi Genius Reputation?

While the response box will be pre-populated with an AI suggested response, the user still has the option to edit, delete, or alter the response before clicking on the ‘Send Response’ button. Templates are also still available if the best response is one from your libraries.

What reporting capabilities do I have with SOCi Genius Reputation?

Genius Reputation gives you full visibility into your online reputation with brand reputation monitoring, competitor tracking, sentiment analysis, and keyword monitoring. You can also track reviews over time, by location, or by review networks. You will also know the response times and rates at a location, individual, group, or account level helping you understand and set benchmarks for your reputation management efforts.

Will Google penalize me for AI review responses?

No, using advanced AI to generate original and helpful review responses does not violate Google policies, and templated responses have long been accepted. However, since AI tools like SOCi Genius are rapidly evolving, future policy changes are unpredictable. If any updates affect review response services, SOCi will act quickly to maintain compliance.

Are the SOCi Genius Reputation responses provided instantly?

Yes! Genius Reputation is the only reputation management software that proactively generates a review response for you.

Genius Reputation: Crafted Responses for Every Review

Name: Genius Reputation
Brand: SOCi
Availability: OnlineOnly

Your brand-trained digital teammate for reviews, rankings, and results.

Get a Free Demo Take a Product Tour

Respond Faster, Rank Higher. Win More Customers.

AI review management built for multi-location scale. Trained on your brand, Genius Reputation Agent handles the work of hundreds — writing, responding, escalating, and sharing insights across your marketing stack.

Why It Works

An On-Brand Digital Teammate

Reputation Agent replies in your brand voice, learns from your feedback, and improves with every review it handles.

Escalates What Matters, Filters the Rest

Only the reviews that need human attention go to your team, so you can focus on what matters the most.

Always Compliant with SOCi Shield

With Shield, Genius-generated responses are compliant by default, and it scans user-created replies to block risks.

Top Multi-Location
Brands Trust SOCi

AI-Powered Reputation Management, Simplified

Assess Sentiment & Recommend Response

AI analyzes tone, intent, and urgency, suggesting brand-aligned, high-impact responses that resonate with local audiences.

Respond Instantly With a Human Touch

With AI review management, replies are thoughtful, fast, and accurate — while respecting your brand tone and escalation settings.

Powers a Smarter Marketing Stack

Customer sentiment fuels Genius Social and Genius Search, sparking feedback into actions that drive measurable growth.

Why Multi-Location Brands Need AI Now

2 out of 3 locations

don’t rank in local search results.
90%

of reviews go unanswered, damaging trust and discoverability.
47% of customers

choose a competitor when listings or responses fall short.

Customer Stories

“Genius Reputation has solved the impossibility of responding to all reviews, which was the main goal. We saw a 450% increase in our review response rate, from 18% before Genius Reputation to 99% afterward.”

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“Genius exceeds our goals for responses and is forward-thinking in how it responds. It’s easy with human interaction to make mistakes but with Genius, there are no mistakes, no responses are ever the same…”

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“Our team can focus more on other tasks since SOCi makes it quicker and easier to respond. We can put our efforts into other projects.”

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Integrated With All Top Networks

Google

Manage Google reviews in real-time

Facebook

Manage Facebook reviews in real-time

Yelp

Top integration with Yelp reviews

Apple

Manage & respond to app store reviews

Punchh

Monitor & manage Punchh reviews

Product Q&A

What’s the difference between Genius Reviews and Genius Reputation Agent?

How does Genius Reputation Agent ensure responses are on-brand?

Can the agent reply to every review, across every platform?

What if a review needs a personal or legal touch?

How does Reputation Agent support online reputation monitoring?

How does SOCi Shield work to ensure compliance?

Shield is built into SOCi’s Genius Platform as a compliance layer that helps multi-location businesses—especially in regulated industries like financial services and healthcare—minimize risk. It applies brand and regulatory standards across social, search, and reputation. Genius content is compliant by default, and Shield monitors user-created content in real time, flagging issues and stopping publication until they’re resolved.