November 16, 2020

SOCi Spotlight: Ginkgo Residential Strengthens Its Localized Marketing Efforts With the Help of SOCi

Finding a centralized platform that can help your multi-location business manage limitless local search and social pages for your communities, create a localized content strategy, and monitor its online reputation at-scale is a necessity. As a part of this content series, SOCi sat down with some of our customers and asked about their strategic approach to different components of localized marketing (LM). Our hope is that other marketers can read through the answers and learn best practices from companies that are excelling in LM! As a multi-family property management company, Ginkgo Residential truly understands the importance of having a proactive localized marketing strategy for every community they serve. Learn from Marketing Manager, Cayla Graffis, on how Ginkgo Residential, with the help of SOCi, shifted their localized marketing strategy in the face of the current pandemic. Whether it's through the use of engaging ads on social or optimizing local social efforts, Ginkgo Residential has increased visibility among their target audience in this digital-first world.