SOCi Pricing: Designed for You to Scale & Customize
Most local marketing platforms charge you for every seat and every profile you manage. SOCi doesn’t. Our pricing scales with what actually drives value for a multi-location brand: how many locations you operate, and which parts of the agentic workforce you deploy to run them.
How does SOCi pricing work?
SOCi serves enterprises that manage hundreds or thousands of locations, so we built the pricing model around location count and capability, not internal headcount.
- No per-user fees. Add your whole marketing team, your agencies, and every local manager without paying more per seat.
- No per-profile or per-listing fees. Managing 50 listings per location costs the same as managing five. You’re not penalized for being thorough.
- Priced by location and by agent. Your cost is based on the number of locations you’re managing and which Genius Agents and skills your brand needs — not a one-size-fits-all license.
- Usage-based flexibility. Some skills ship with usage limits based on your package. As your needs grow, those limits can flex with you — you’re never boxed in by a plan built for a smaller brand.
- Built to bundle. Most enterprise brands deploy more than one agent. SOCi offers extensive bundling options so you pay for a workforce, not a stack of point solutions.
What return do enterprise brands see?
According to Forrester’s 2025 Total Economic Impact study, which SOCi commissioned, a composite enterprise with 1,000 US locations and $1B in annual revenue achieved 192% ROI over three years, with payback in under six months.
Forrester interviewed four SOCi customers and modeled the results for that composite organization:
- 192% ROI over three years
- $3.0M net present value
- Payback in under 6 months
- $4.5M in three-year benefits, which Forrester attributes to:
- $2.1M in efficiency gains from automating listings, social, and review management
- $1.1M in incremental profit from a 20% lift in conversion rate that higher digital traffic produced
- $1.4M in incremental profit from a 3% increase in customer repurchase rate
Source: Forrester Consulting, “The Total Economic Impact™ Of SOCi,” May 2025. SOCi commissioned the study. Forrester modeled a composite organization from customer interviews; individual results vary.
What do reviewers say about SOCi's value?
On G2, SOCi holds a 4.5-out-of-5 rating across 3,500+ verified reviews.
- 1 month average time to implement
- 10 months average reported return on investment
- Reviewers most often cite time savings and centralized, multi-location management as the reasons the cost is worthwhile, especially for brands that run many locations from one team.
Source: G2, SOCi Pricing Overview . G2 aggregates verified user reviews.
Which Genius Agent fits your brand?
SOCi trains each Genius Agent on your brand to execute local marketing work across search, social, and reviews. Deploy one or bundle all three, and SOCi scopes pricing to the agents and skills each location needs.
Genius Local Search Agent
Drives local SEO and AI search visibility.
Skills: Listings Management, Listings Optimization, Dynamic Pages, Pages Analytics, Search Ads
Genius Social Agent
Creates, publishes, and manages social content and engagement.
Skills: Content Management, Social Engagement, Image & Video Generation, Social Boosting, Social Ads
Genius Reputation Agent
Responds to reviews and surfaces customer sentiment at scale.
Skills: Review Management, Voice of Customer, Review Solicitation, Customer Surveys, 24/7 Chatbots
Pricing FAQs
See what SOCi costs for your brand.
Tell us how many locations you manage and which parts of the agentic workforce you need. We will build a quote around it.