Driving Sales: Yesway’s Enhanced Customer Engagement Transformation with SOCi

Watch to hear how SOCi centralized marketing efforts of the quickly expanding convenience store brand, Yesway. SOCi is a comprehensive source of truth, enabling Yesway’s team to present the net value of their initiatives in a manner that resonates with marketers and improves sales. SOCi’s AI-driven capabilities provide Yesway’s team the leverage to scale operations and achieve their goals:

“That’s what it’s about for me. It’s driving more sales and having a better brand experience for our customers.” – Darrin Samaha, VP of Marketing at Yesway

SOCi leverages AWS to deliver a centralized, scalable platform that empowers multi-location brands to activate their data across every customer touchpoint. With rich data already housed in AWS, SOCi enables business and marketing teams to turn insights into action—without heavy engineering lift. SOCi relies on core AWS services like EC2, Amazon Aurora, EKS, S3, ElastiCache, and OpenSearch to ensure high performance, scalability, and real-time decisioning. Together, SOCi and AWS help brands unify customer data into a single source of truth—streamlining workflows and powering smarter engagement across the entire tech stack.