How to Keep Your Reviews After a Business Name Change

Changing your business name can have a big impact on search ranking, but if handled correctly, it should not impact your ability to keep existing reviews on the Google platform. Google allows businesses to move reviews across listings, so reviews should not disappear if the name of your business changes.

If you have recently changed the name of your business, but your business has not moved locations or changed ownership, then you should update your business name in Google Business Profile (formerly Google My Business).

Below are some steps to take to ensure that reviews stay after a business name change:

Update Your Business Name Gradually

• Google may flag drastic changes, so update your business name first on your website and social media, then gradually update your online listings.

Keep Your Business Identity Consistent

• Keep the same business location, phone number, and website URL if possible. This will help platforms verify that your business is the same entity.
• Clearly communicate the name change on your website, social media, and listings.

Document the Name Change

• Keep a record of legal documents in case you need them to verify the change with review platforms.

It’s important that you follow the steps outlined above after changing the name of your business. If you create and verify a new business listing, rather than simply updating your business name in the Google Business Profile dashboard, then Google may not retain your existing reviews.

If you do end up with two listings and feel the need to migrate reviews from one to the other, you can submit a request to Google to transfer your reviews.

Final Tip: Consider using a listing management platform like SOCi to update your business info across multiple sites quickly and consistently.

Changing your name doesn’t have to mean starting over. With a strategic approach, your reviews—and your customers—can move with you.