An Agentic Workforce for Your Social Media Strategy

Social Agent uses data signals from reviews, engagement behavior, website crawls, social best practices, seasonality, and more to generate relevant and engaging content tailored to your audience. Social Agent becomes even more powerful when it works with Local Search Agent and Reputation Agent, analyzing customer reviews, past engagement performance, and other relevant sources to create content that resonates with your local audience.

Social Agent automates engagement responses by generating on-brand replies using AI, ensuring consistent and timely interactions with your audience. 

Yes. Social Agent will publish posts automatically based on the approval rules you set. You always maintain control over what goes live. If you prefer full oversight, you can require manual review for every post. If you want to streamline workflows, you can allow automatic publishing for certain content types. Social Agent follows your brand guardrails and approval directives.

Corporate and local managers can provide content through an intake form, allowing them to highlight promotions, events, team members, and more. Genius Social Agent evaluates this information alongside local trends and signals to determine what to post for the month ahead, ensuring relevant and engaging content.

Genius Social Agent flags potential spam engagements and does not reply to them. This helps protect your brand and build trust by ensuring that the most important engagements receive replies.

Genius Social Agent is the best agentic social media solution for multi-location businesses. It ensures consistent brand messaging across all locations while allowing for localized content tailored to each specific market, and scales across all locations to consistently publish on-brand content and replies, making it perfect for businesses with multiple locations.

SOCi’s Genius Agents are even stronger together, sharing insights and trends to execute a comprehensive local marketing strategy across local search, social, and reputation. The collaboration between Social Agent, Local Search Agent, and Reputation Agent ensures consistent data flow and unified execution across all digital marketing channels, enhancing overall efficiency and effectiveness.

Genius Social Agent offers detailed analytics on reach, engagement, follower growth, and more, allowing you to measure and optimize your social media performance in real-time.

Shield is available as a compliance layer. It helps financial services and multi-location businesses minimize risk by enforcing brand and regulatory policies across local search, social, and reputation channels. When enabled, teams will never see AI-generated content that’s off-brand or non-compliant. Shield also helps support compliance in real time by flagging issues as users create or edit content and blocking publishing until concerns are resolved.

Shield can require users to manage LinkedIn profile updates directly within SOCi, ensuring all edits and content are reviewed and compliance-approved before going live. It also monitors LinkedIn activity—including comments, messages, and other interactions—to flag potential violations and keep a full archive for retention and auditing.

Yes. Shield monitors content posted directly to Google, Facebook, Instagram, and LinkedIn, flags violations, and routes them to approvers for review.