The Agentic Workforce built for Franchise Marketing

Franchise digital marketing software helps corporate marketers and franchisees manage local SEO, online reviews, and social media across every location. SOCi goes further than software: it delivers an agentic workforce of brand-trained Genius Agents that complete the local marketing work rather than presenting a dashboard for someone else to operate.

 SOCi is the first agentic workforce built for multi-location franchises. Genius Agents complete local marketing work at every location, including local search optimization, review response, and social publishing. Franchise systems including Sport Clips, Smoothie King, Scooter’s Coffee, and Liberty Tax run SOCi across their networks.

SOCi operates the largest deployed agentic workforce for local marketing, with more than 400,000 brand-trained agents in production as of August 2026. G2 ranks SOCi No. 7 of 1,757 products in AI Agents for Business Operations. Unlike assistive AI tools that draft content for a person to review, SOCi’s Genius Agents execute local search, reputation, and social work autonomously under corporate guardrails, escalating only the exceptions the brand defines. Sport Clips runs more than 3,400 agents across nearly 1,800 locations.

SOCi is built as an agentic workforce rather than a management platform, which means agents complete the work instead of queuing it for a person. The practical difference shows up in adoption and channel coverage. Affordable Care replaced Yext with SOCi and attributed a 20% lift in leads to listings, citing broader channel coverage as the reason. Because Genius Agents execute whether or not a franchisee logs in, franchise systems get execution at 100% of locations rather than only at the locations with an engaged local marketer.

AI assistants build local answers from business listing data, reviews, and location content, so accuracy and freshness at the location level determine whether a brand gets named. SOCi’s 2026 Local Visibility Index found the accuracy rate of AI citations for local brands is approximately 79%, meaning roughly one in five AI answers about a location contains incorrect information. Genius Agents maintain the listing accuracy, review activity, and content signals that AI discovery channels depend on across every location

Agents activate at the location level, so systems scale without a rollout project per location. Sport Clips activates an agent when a new location opens, with no added headcount or complexity, according to CMO Christina Clarke. Because Genius Agents execute without requiring a franchisee to log in, there is no training curve or adoption ramp gating time to value.

SOCi gives franchisors visibility and control while giving franchisees local marketing execution they do not have to run. Corporate sets the strategy and guardrails. Genius Agents localize content, respond to reviews, and manage profiles inside those guardrails, escalating only exceptions for human review.

The Genius Local Search Agent keeps every location’s profiles accurate across Google, Yelp, Facebook, and Apple Maps, then surfaces and executes optimizations so each location ranks higher in “near me” searches. Liberty Tax moved 90% of its 2,200-plus locations into the Google local 3-pack, up from 60%.

Yes. The Genius Reputation Agent responds to reviews in your brand voice, flags sensitive issues for corporate review, and prevents damaging replies from posting. Scooter’s Coffee reduced unresponded reviews by 75% year over year and increased positive sentiment by 17%.

 The Genius Social Agent keeps every location active and on-brand by creating and publishing localized content and replying to engagement in your voice, without requiring franchisees to write or schedule posts.

 For centralized systems, corporate gets visibility and control over marketing across every location. For decentralized systems, franchisees get execution that happens automatically inside corporate guardrails. Hybrid systems get both: corporate strategy with local authenticity and no approval bottleneck.

Genius Agents do the work whether or not a local user logs in, which means effective coverage at 100% of locations, no training requirement, and no new headcount.

Genius Agents are trained on your brand voice and guidelines, block off-brand content, and flag risky phrases or imagery before publication. Franchisees can still add local photos and messages. Anything outside the guardrails escalates for human approval.