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Convenience Marketing: The Key to Dominating Your Industry
Convenience Marketing: The Key to Dominating Your Industry
With so many distractions online, it is becoming increasingly difficult for businesses to stand out to consumers. As a multi-location marketer, where should you spend your time and resources to reach your target audience? The answer is all about convenience. Consumers like to get answers and information without putting in a lot of time and effort. This is where local search comes in. Throughout this blog, we'll look at what convenience marketing is, how you can leverage local search to market effectively, and why it's essential for your multi-location business.Convenience Marketing and the Buyer's Journey
A comprehensive local search strategy provides consumers with the convenience consumers expect. When looking at the buyer's journey, convenience usually comes into play somewhere between the consideration and decision phase. Consumers already know what product or service they need, but they want to make sure they are getting the best value. When deciding to make a purchase, there are several factors consumers consider, including:- Ratings and reviews around the business or service
- Location of the service or product
- How easily they can communicate with the company to answer any questions
- Ability to search for business information