How Walgreens Finds Success Through Localized Marketing
Walgreens is one of the most recognizable brands across the nation, with more than 9,000 locations. When it comes to localized marketing, Walgreens is doing something right. Rob Reed, SOCi's Strategic Advisor - Enterprise Brands, sat down with Walgreens' new CMO for a recent interview to get insight into what it has been like marketing for a massive brand during COVID-19. We'll recap and resurface some of the conversations top marketers are having around the need and importance of localized marketing, the reasons for this digital-first mindset, and highlight top takeaways for you to implement into your localized marketing efforts.