Meet the Agentic Marketers Leading Local Visibility: SOCi’s ReImagine Award Winners

Every day, multi-location marketers turn strategy into results, one location at a time. They show up for their brands, their franchisees, and their local teams. As AI and agents change how customers find and choose local businesses, the best of them aren’t waiting to see what happens. They’re leading the way.

At SOCi’s ReImagine, we recognized marketers who embody agentic marketing: putting AI, agents, and new technology to work to drive real local results. Congratulations to every finalist and winner!

The Industry Influencer Award: Kent Doyle, Rita’s

The Industry Influencer Award recognizes changemakers whose leadership and voices inspire progress across the industry. These thought leaders don’t just join the conversation, they shape it.

The winner is Kent Doyle, Director of Media and Alternate Channels at Rita’s, and the Rita’s team.

Kent is an agentic marketer through and through. He isn’t afraid to think outside the box, and he’s built creative partnerships and bold campaigns that get customers excited and turn that energy into lasting connections. What really sets him apart is that he doesn’t keep what he learns to himself. He openly shares his experience, his wins, and his lessons learned, so other brands can move forward with confidence.

Congratulations to our Industry Influencer finalists:

• Christina Scala, Director of Business Development at NACS
• Kelli Turner, Director of Marketing at Anchor Pacifica
• Colin Berry, Vice President of Marketing at Children’s Lighthouse Early Learning Schools
• Wes Grasty, Director of Digital Marketing at Guild Mortgage

The Local Visibility Legend Award: Tina Hua, Smoothie King

The Local Visibility Legend Award celebrates the creative, consistent, and collaborative marketers who turn strategy into results, location by location. These honorees exemplify partnership, execution, and a passion for empowering their local teams.

The winner is Tina Hua, Senior Director of Field Marketing at Smoothie King, and the Smoothie King team.

Tina knows how to put the right technology to work. When Smoothie King partnered with SOCi, she had just one month to bring more than 1,000 locations and hundreds of franchisees onto the platform, an incredible accomplishment on its own.

What truly makes her a legend is the time and energy she’s poured into teaching franchisees the power of local visibility and their online reputation. She has also equipped her field marketing managers to become local visibility experts, turning brand-level strategy into real results at every location. That leadership and commitment are a big part of why Smoothie King remains one of the top franchises in the nation.

Congratulations to our Local Visibility Legend finalists:

• Ashley Huebner, Director of Marketing at NTY Franchise
• Katie Madrid, Director of Digital Owned Channels at Noodles & Co.
• Lewis Leveille, Director of Social Media Programs at Cruise Planners
• Louy Schroder, Director of Marketing Technology and E-Commerce at Merle Norman Cosmetics

The Agentic Edge Award: Katelyn Lattimore, Burn Boot Camp

The Agentic Edge Award recognizes innovators who embrace AI and new technology to shape the future of marketing. They see what’s next, and they run toward it.

This year’s winner is Katelyn Lattimore, Senior Director of Strategic Growth and Performance Marketing at Burn Boot Camp, along with the Burn Boot Camp team.

Katelyn took a franchise of more than 400 locations and pushed the entire organization to win at local. She asks the big questions. How do gyms show up as people start searching differently? How does AI change the way customers find a local business? What should Burn be doing about it now, rather than later?

Then she does what great innovators do: she gets curious, tests it, and brings her franchise partners along so every owner can act on it.

Congratulations to our Agentic Edge finalists:

• Patrick Mitchell, Director of Customer Experience at Eucalyptus Real Estate
• Valerie Stover, Senior Manager of Organic Growth and Community at Affordable Care
• Kyle Sawai, Chief Marketing Officer at Liberty Tax
• Jake Fenicle, Digital Marketing Specialist at Dill Dinkers Pickleball

The Voice of the Brand Award: Christina Clarke, Sport Clips Haircuts

The Voice of the Brand Award honors a standout in expertise, leadership, and impact in multi-location brand marketing. This is the person other marketers look to for guidance, proof that great work speaks for itself.

The winner is Christina Clarke, Chief Marketing Officer at Sport Clips Haircuts.

Christina brings extensive leadership in brand and marketing strategy, multi-channel communications, partnerships, and philanthropic initiatives, all while supporting 1,850 locations and expanding the franchise footprint. She’s also leaning into AI agents to drive results. Sport Clips has seen great success with its reputation agent and continues to work on agentic products and projects in partnership with SOCi.

Congratulations to our Voice of the Brand finalists:

• Kara Lombardo, Senior Manager of SEO and GEO at DICK’s Sporting Goods
• Lindsey McFadden, Chief Marketing Officer at Stretch Zone
• Crystal Tolen, Regional Vice President at Case and Associates Properties, Inc.
• Brittanie Dixon, Digital Marketing Manager at The Cheesecake Factory

Congratulations to All of Our ReImagine Honorees!