The Evolution of Search and Social: Marketing Predictions for 2025 (Part 2 of 3)
SOCi CEO Speaks at BIA Kelsey’s Leading in Local Conference
SAN DIEGO, Sept. 24, 2014 /PRNewswire/ -- Afif Khoury, CEO of social media technology company SOCi, took part in a key digital marketing industry panel at BIA Kelsey's Leading in Local 2014 Conference on Tuesday focusing on the new paradigm of SMB marketing and commerce being forged by social media.
Khoury was a featured speaker on a panel discussing the New Paradigm: Social Media's Shift of SMB Marketing and Commerce—which included Facebook's Joseph Devoy, Promojam's Amanda McNaughton and Main Street Hub's Jed Williams— honing in on emerging trends in social media which are driving change in SMB marketing and commerce, stating:
- "Assuming, without leveraging social signals, insights & data, that you know what content resonates best in your industry and on your pages can be a very dangerous thing."
- "Today's social media marketing relies heavily on the quality and impact of your page's content. Spending advertising dollars without good content to send traffic to, is social media's proverbial 'spinning your wheels'."
- "Social media marketing is about communication and truly reaching your target audience through great, engaging content."