Amplifying Engagement at Scale: The Power of AI with SOCi Genius Social Agent
Transport Your Users With Facebook 360 Photo

Today, there are more than 1 billion Facebook accounts in existence. That's great news for Facebook, but, for businesses that utilize the platform for advertising and content marketing, it can be daunting. Simply put, with so many businesses on Facebook, it's hard for one to stand out from the crowd. Fortunately, the number of competitors drops, when it comes to the actual business Pages that an average user sees on their personal News Feed. Nonetheless, your content still needs to be unique enough to grab the user's attention as they scroll through their Feed.
How can you stay ahead of your competition, in particular, in regard to providing unique content? Say hello to Facebook's newest feature, 360 photo.
On a desktop or laptop, users can view the 360 experience by clicking their mouse and dragging it through the image. On mobile devices, users can simply tap on any image with the 360 globe watermark to activate 360 viewing capabilities. Mobile users can then move the image around either by dragging it with their finger or by moving their phone.
Clearly, when Mark Zuckerberg posts about something on his Facebook, his engagements are going to be sky high. How might smaller companies with a smaller number of followers fare? Facebook 360 photo can help their content perform well too!
For instance, PixelDo's CEO Pranshu Dubey, who has about 1,000 followers on Facebook and an average reaction rate of about 100-400 reactions per post, posted two breathtaking images of Mumbai using the feature. His engagement skyrocketed to over 1,000 reactions on his first post and 6,000 reactions on his second post, demonstrating that you don't need to have a famous name to get post engagement—you only need to have compelling content that utilizes Facebook's newest features, including 360 photo!
What Is Facebook 360 Photo?
With 360 photo, users can now snap a panoramic image, or Photosphere, on their smart phone (Samsung Galaxy and iOS) and upload it to Facebook, which will automatically recognize the file format and create a 360-degree viewing experience for anyone that sees the photo on their News Feed. The feature performs seamlessly on mobile and desktop devices, with the exception of a few differences in user experience.
Who Uses the Feature?
Several influencers and brands have started using 360 photo recently because they recognize the value of staying ahead of the game. For example (and this should come as no surprise), one of the first influencers to post a 360 photo on Facebook was Mark Zuckerberg. He posted a panoramic photo from the top of the One World Trade Center in New York City to showcase how the feature can transport users to places they've never been before. The photo received more than 850,000 reactions, 58,000 comments and 250,000 shares. Talk about engagement!
