Release Notes
Local Listings Management Built for Scale
Local listings management determines whether a customer finds your location, or finds a competitor's, at the exact moment of purchase intent. SOCi's Genius Agents manage local listings across every location in your system, correcting errors and applying optimizations that move locations into the local 3-pack, without corporate triaging listings one by one.
What Is Local Listings Management for Multi-Location Brands?
Local listings management is the discipline of keeping every location’s business data, local pack presence, and directory footprint accurate and optimized for local search, as distinct from a single national listing.
At multi-location and franchise scale, this means hundreds or thousands of individual local search results, each dependent on accurate NAP data, category selection, and profile completeness at that specific location. A brand can have a fully accurate flagship listing and still lose local visibility across a majority of its footprint if location-level data is not centrally managed.
SOCi’s Genius Local Search Agent applies local search optimizations at the location level while giving corporate marketing centralized visibility and control.
Local Listings Results, by the Numbers
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97%
of Dick's Sporting Goods stores in the local 3-pack, plus a 16% increase in website traffic from local search
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99%
of NTY Franchise Systems locations in the local pack for key intent-based search queries
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53%
increase in Google Business Page impressions for a national financial services lender with 50+ locations
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4,309
additional monthly impressions per dealer for a national automotive brand with 10,000+ dealer locations
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Leader in Local Listings
G2 names SOCi a Leader in Local Listings and Local SEO for 2026.
LISTINGS SEARCH
Every Location Optimized to Rank, Not Just Listed
Being listed and being found are not the same thing.
SOCI’s multi-location SEO platform surfaces and executes the specific optimizations, category corrections, attribute updates, description improvements, that move a location into the local 3-pack, then monitors for the ranking factors that change next.
NTY Franchise Systems implemented 7,400 of these recommendations across its locations.
The Result: Every location competes for its local market, not just occupies a directory entry.
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