Leisure Industry Posts Getting More Visibility in Google Search Results

Google Offer and Event posts are now appearing prominently on Business Profiles in mobile search discovery results for many Leisure Industry searches.

While Google hasn’t provided a list of included industries (or even an official announcement as of yet), this new behavior goes beyond just the Food & Beverage industry to include everything from Gyms and Trampoline Parks, to Spas and Hair Salons.

Google may also display offers and events from your linked social profiles, but publishing Google Posts directly is the best way to ensure immediate visibility and accuracy (…and we heard a rumor post metrics may be returning soon)

Takeaway for Multi-Location Brands:  

If you’re not already using Google Posts to promote your deals and events, you are missing out on a great opportunity to give searchers another reason to choose you. Don’t waste this free ad space.