Scaling Franchise Marketing: How Smoothie King Manages 1,000+ Locations with SOCi

Smoothie King at a Glance

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Tina Hua, Director of Field Marketing at Smoothie King, on scaling local marketing across a growing franchise network.

Summary

Tina Hua, Director of Field Marketing at Smoothie King, shares how the brand supports rapid franchise growth with a scalable, easy-to-use marketing platform. She discusses the challenges of managing marketing across a large and growing network of locations, and how the right technology helps streamline execution, save time for franchisees, and deliver clear performance insights—all while enabling a lean team to operate efficiently and scale with confidence.

Meet the Customer

Smoothie King is a leading global smoothie franchise brand with more than 1,200 U.S. locations and a growing international footprint. Driven by rapid franchise expansion, the brand relies on scalable, easy-to-use marketing solutions to support hundreds of local operators while maintaining consistency across locations. Tina Hua, Director of Field Marketing, leads efforts to equip franchisees with turnkey tools that simplify execution, save time, and deliver measurable results, helping a lean team manage growth efficiently while ensuring the brand’s marketing technology evolves alongside its expanding network.

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