Future-Proof Your Local Marketing: 6 Predictions for Success in 2025
Pioneering a New Frontier in Local Marketing: SOCi’s Vision for the Future
In 2014, SOCi made its debut with a singular vision—to be at the forefront of digital marketing innovation. Our growth has been marked by relentless adaptation, pioneering innovation, and the steadfast commitment to our employees, customers, and partners. It has been an incredible journey.
A decade later, we have become a trusted marketing platform for nearly 1,000 top brands across various industries—including Ford, Ace Hardware, DICK’S Sporting Goods, Self Esteem Brands, Liberty Tax and more. With more than three million locations managed on our platform, SOCi is recognized as the leading marketing platform in our field by G2 and one of Inc. 5000’s fastest-growing companies in America for the past six years. Needless to say, SOCi has set the standard for excellence and innovation—and we’re only just beginning!
SOCi now embarks on an exciting new chapter, leading the charge into a bold new era melding artificial intelligence (AI) into the fabric of local marketing strategies. We’ve combined our expertise in the complexity and scale of multi-location marketing with our passion for data, innovation, and automation to build the world’s first CoMarketing Cloud, capable of doing the work of a thousand marketers. Technology that doesn’t replace your marketing team, but allows you to replicate them, providing you with a data scientist and trained marketer at every location.
Through these advancements in technology we enter into a new era of marketing—one where customers change their relationship with software from mere tools to intelligent partners or what we would like to call “CoMarketers.”
As we shift into this new era, now is the time to introduce the next chapter of our logo, website, and brand.
Our New Logo: A Testament to Innovation
We remain steadfast in our mission to provide our clients with cutting-edge digital marketing solutions, driven by the latest advancements in AI and data analytics. This is why each element of our brand mirrors the sophistication of our technology.
The anchor of our new logo is an upward-pointing double arrow, symbolizing data elevation and the continuous forward momentum that embodies the intricate layers and advanced capabilities of our CoMarketing Cloud technology. Each arrow represents our visionary approach: one embodies rigorous analysis and strategic thinking inherent in data-driven marketing; the other signifies the creativity and innovation that elevate our customers’ marketing efforts. Both are architected by our unique blend of data science and marketing expertise.
The new logo also speaks to the essence of SOCi’s innovative spirit. If you shift your perspective, the double arrow transforms into 3D cubes—layered boxes that illustrate how various components of our solutions interconnect to create a robust, integrated platform tailored to meet the evolving demands of differing local markets and Multi-Location Enterprises as a whole.
By bringing these elements together, we empower our customers to see beyond traditional marketing paradigms, cultivating strategies that are as multifaceted as their needs.
The Revitalized Website: A User-Friendly Experience
Our redesigned website reflects our evolved brand identity, and takes us from meetsoci.com to SOCi.ai. The clean, modern design ensures a seamless experience for you, and we’ve added new pages to help you gain a deeper understanding of how SOCi delivers unparalleled value and measurable ROI through our digital marketing solutions.
Explore our new CoMarketing Cloud section, where you’ll discover an in-depth overview of SOCi’s platform and a comprehensive suite of applications designed to power your multi-location marketing needs. The Genius AI section showcases our cutting-edge artificial intelligence capabilities. Learn about the predictive analytics, real-time data processing, and sophisticated algorithms that drive our platform.
Pioneering A New Frontier
At SOCi, our brand evolution is more than a new look. It’s a promise of the innovative strategies, advanced technology, and unwavering support you have come to expect from SOCi and will continue to receive from us. As we continue to push the boundaries of what’s possible in local marketing, we look forward to empowering your brand with the revolutionary capabilities of SOCi’s CoMarketing Cloud.
Welcome to this new frontier—we’re calling it the Genius Era. Let’s embark on this journey together.
Ready to learn more? Request a demo today.