AI Automation for Your Local Social Strategy

Genius Social provides the strategic planning layer. Genius Social Agent carries that intelligence forward — autonomously creating content, publishing across networks, sourcing media, and managing community interactions. It acts as your brand-trained digital teammate, following your guardrails while handling day-to-day execution.

Genius Social is an AI-driven social media management platform for multi-location businesses. It analyzes local data to create tailored content calendars and engagement replies, combining real-time insights with a unified brand voice to simplify management and enhance local connections.

 Social Agent generates posts using data signals from reviews, engagement behavior, website crawls, social best practices, seasonality, and more to generate relevant and engaging content tailored to your audience.

Genius Social automates engagement responses by generating on-brand replies using AI, ensuring consistent and timely interactions with your audience.

Genius Social is powerful on its own, analyzing past social data and using best practices to create monthly content calendars. It becomes even more powerful with other SOCi products, analyzing customer reviews, past engagement performance, and other relevant sources to create content that resonates with your local audience.

Yes. With Genius Social Agent, posts can automatically publish based on the approval rules you set. You always maintain control over what goes live. If you prefer full oversight, you can require manual review for every post. If you want to streamline workflows, you can allow automatic publishing for certain content types. Your Social Agent follows your brand guardrails and approval directives, ensuring that automation never comes at the expense of compliance or control. In every case, the Agent handles the heavy lifting while you determine the level of oversight that fits your team.

Corporate and local managers can provide content through an intake form, allowing them to highlight promotions, events, team members, and more. The AI uses this information to determine what to post for the month ahead, ensuring relevant and engaging content.

Genius Social flags potential spam engagements and does not create responses for them. This helps protect your brand and build trust by ensuring that the most important engagements receive replies.

Genius Social is the best social media management platform for multi-location businesses. It ensures consistent brand messaging across all locations while allowing for localized content tailored to each specific market, making it perfect for businesses with multiple locations.

Genius Social seamlessly integrates with other SOCi products, such as Genius Search and Genius Reviews, to provide a comprehensive marketing solution. This integration ensures consistent data flow and unified management across all digital marketing channels, enhancing overall efficiency and effectiveness.

Genius Social offers detailed analytics on reach, engagement, follower growth, and more, allowing you to measure and optimize your social media performance in real-time.

Shield is the built-in compliance layer of SOCi’s Genius Platform. It helps financial services and multi-location businesses minimize risk by enforcing brand and regulatory policies across local search, social, and reputation channels. Teams will never see AI-generated content that’s off-brand or non-compliant. Shield also ensures compliance in real time by flagging issues as users create or edit content and blocking publishing until concerns are resolved.

Shield can require users to manage LinkedIn profile updates directly within SOCi, ensuring all edits and content are reviewed and compliance-approved before going live. It also monitors LinkedIn activity—including comments, messages, and other interactions—to flag potential violations and keep a full archive for retention and auditing.

Yes. Shield monitors content posted directly to Google, Facebook, Instagram, and LinkedIn, flags violations, and routes them to approvers for review.