Business Listings Management for Every Location, Automated

A wrong address or a stale set of hours does not just annoy a customer, it removes the location from consideration. SOCi's Genius Agents monitor, correct, and syndicate business listing data across Google, Apple Maps, Bing, Yelp, and Facebook for every location in your system, continuously, without manual oversight.

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What Is Business Listings Management?

Business listings management is the process of creating, claiming, correcting, and syndicating a company’s name, address, phone number, hours, and category data across the directories and platforms where customers search, including Google Business Profile, Apple Maps, Bing, Yelp, and Facebook.

For a business with one location, this is a setup task. For a business with hundreds or thousands, it is a continuous data-integrity problem: locations open, close, relocate, and change hours faster than any manual or spreadsheet-based process can track, and a single inconsistency suppresses local pack rankings for that location.

SOCi’s Genius Local Search Agent treat listings as a live, automated workflow rather than a one-time project, reconciling data across every platform as conditions change.

Listings Results, by the Numbers

90%

of Liberty Tax locations in the Google local 3-pack. Up from 60%, across more than 2,200 franchise locations
97%

of Dick's Sporting Goods stores in the local 3-pack, plus a 74% increase in non-brand discovery search rankings
99%

of NTY Franchise Systems locations in the local pack after implementing 7,400 Genius Search recommendations
+20%

more leads from listings at Affordable Care after switching to SOCi
No. 7 of 1,757 products in AI Agents for Business Operations

G2 ranks SOCi a Leader in Local Listings and No. 7 of 1,757 products in AI Agents for Business Operations, the top 0.4% of the category.

A pet store app shows a corgi photo and keyword suggestions for improving store listings.

LISTINGS AUTOMATION

One Source of Truth, Synced Everywhere

Corporate marketing teams set the data once. Genius Local Search Agent pushes it across every directory and correct drift the moment it appears, whether the cause is a franchisee edit, a stale aggregator feed, or a platform-level change from Google or Apple. No location depends on a person remembering to update it.

The Result:Every location’s digital storefront matches reality, all the time.

Case Study Results From Top Multi-Location Brands

Business Listings Management FAQs

What is business listings management?

Business listings management is the ongoing process of creating, correcting, and syncing a company’s name, address, phone number, hours, and category data across search platforms and directories, including Google Business Profile, Apple Maps, Bing, Yelp, and Facebook. For multi-location and franchise brands, it requires a centralized platform to keep data consistent across hundreds or thousands of locations at once.

Why does listings accuracy affect local search rankings?

Search engines use listing data as a primary local ranking signal. When a location’s name, address, or phone number differs across platforms, it creates conflicting signals that suppress that location’s local pack ranking. SOCi customers managing listings as an automated workflow have moved from minority to majority representation in the local 3-pack at franchise scale, including Liberty Tax’s move from 60% to 90% across more than 2,200 locations.

How is SOCi different from Yext or Uberall for business listings management?

Does accurate listings data affect AI search results?

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